⚡ Vol. 1 — GHL Essentials

The Agency Owner's Shortcut

GHL Agency Starter
Prompt Pack

50 battle-tested ChatGPT prompts for lead gen, follow-up, onboarding, ad copy, client retention, and social media — built for GoHighLevel agencies.

50
Prompts
6
Categories
Uses
🎯 Lead Generation 🔄 Follow-Up Sequences 🤝 Client Onboarding 📢 Ad Copy & Funnels 📊 Client Retention 📱 Social Media

Before You Dive In

How to Use This
Prompt Pack Effectively

01
Fill in the Brackets
Every prompt has [placeholders] in pink. Replace them with your specific niche, business name, client name, or offer details before running the prompt.
02
Pick Your AI Tool
These prompts work with ChatGPT (GPT-4o), Claude, or Gemini. ChatGPT GPT-4o is recommended for best copywriting results.
03
Iterate & Refine
After the first output, follow up with: "Make it shorter", "More casual", "Add urgency", or "Write 3 variations." The prompt is the starting point — not the end.
04
Build Your Library
Save outputs that work. Build a swipe file of your best-performing emails, scripts, and captions — you'll reuse them endlessly across clients.
⚡ Power Move
Add this line at the START of any prompt for better results:
"You are an expert GHL marketing strategist who specializes in [niche] businesses. Write in a conversational, direct tone — no corporate fluff."

This primes the AI to give you agency-quality output from the first response.
Paste Into GHL Directly

These prompts are designed to generate copy you can paste directly into GHL's:

Email Templates
SMS Workflows
Funnel Pages
Chatbot Flows
Social Planner
Snapshots & SOPs

Navigation

Table of Contents

01
🎯 Lead Generation
10 Prompts
Cold Outreach DM
Database Reactivation SMS
Cold Email Subject Lines
Google Business Profile Post
Lead Magnet Title Generator
Referral Request Script
Facebook Ad Hook Pack
Niche Market Research
LinkedIn Prospecting
VSL Script Outline
02
🔄 Follow-Up & Nurture Sequences
10 Prompts
5-Day Email Nurture Sequence
Objection Handler: Too Expensive
Speed-to-Lead SMS
Social Proof Email (Case Study)
No-Show Follow-Up Sequence
Referral Thank You + Upsell
Post-Discovery Call Follow-Up
Appointment Reminder Sequence
Lead Qualification Script
Win-Back Email (90+ Days)
03
🤝 Client Onboarding
8 Prompts
Welcome Email (New Client)
30-Day Onboarding Checklist
Onboarding Questionnaire
Tech Stack Integration Email
Kickoff Call Agenda
Expectation-Setting Email
GHL Sub-Account Setup SOP
Client Communication Policy
04
📢 Ad Copy & Sales Funnels
8 Prompts
Facebook Ad Copy (3 Variations)
Email Sequence for Paid Ad Funnel
Landing Page Copy
Retargeting Ad Copy
Thank You Page + Upsell
Sales Page for Agency Service
Abandoned Form Follow-Up
Webinar Invitation Email
05
📊 Client Reporting & Retention
7 Prompts
06
📱 Social Media Content
7 Prompts
01
Prompts #1–10
🎯 Lead Generation
Fill your pipeline. Cold outreach, lead magnets, Facebook ads, LinkedIn, database reactivation, and more.
#01
Cold Outreach DM (Instagram / Facebook)
60-word max · Soft CTA · Human tone
📋 Copy this prompt →
Write a 3-sentence cold DM for a [niche] business owner introducing my GHL-powered marketing agency. The message should feel human, not salesy, mention ONE pain point (slow lead response time), and end with a soft call-to-action asking if they're open to a quick chat. Keep it under 60 words.
#02
Cold Email Subject Lines (A/B Test Pack)
10 subject lines · 3 angles · No spam words
📋 Copy this prompt →
Write 10 cold email subject lines for a marketing agency targeting [niche] business owners. Make 5 curiosity-based, 3 pain-point-based, and 2 results-based. Avoid spam words like "free" or "guaranteed". Goal: high open rates.
#03
Lead Magnet Title Generator
10 title ideas · Specific outcomes · Fast results
📋 Copy this prompt →
Generate 10 irresistible lead magnet title ideas for [niche] business owners that my GHL agency can offer. Each title should promise a specific, fast result. Format: [Number] + [Outcome] + [Timeframe or Differentiator]. Example: "5 Texts That Book Appointments in 24 Hours".
#04
Facebook Ad Hook Pack
7 scroll-stopping hooks · 3 hook types mixed
📋 Copy this prompt →
Write 7 powerful opening hooks for Facebook/Instagram ads targeting [niche] owners who are struggling to get consistent leads. Each hook should stop the scroll in the first line. Mix question hooks, bold statement hooks, and story hooks.
#05
LinkedIn Prospecting Message Sequence
3 messages · 3 days apart · No pitch in msg 1
📋 Copy this prompt →
Write a LinkedIn connection request message + follow-up message sequence (3 messages, 3 days apart) for outreach to [niche] business owners. Goal: book a discovery call. Tone: professional but conversational. No pitching in message 1.
#06
VSL (Video Sales Letter) Script Outline
5 minutes · 6 sections · Full structure
📋 Copy this prompt →
Create a 5-minute VSL script outline for a GHL marketing agency targeting [niche] businesses. Include: Hook (30 sec), Pain Agitation (60 sec), Solution Introduction (60 sec), Social Proof section (60 sec), Offer breakdown (60 sec), and CTA (30 sec).
#07
Database Reactivation SMS Sequence
3 messages · 160 chars each · Cold list revival
📋 Copy this prompt →
Write a 3-message SMS sequence to reactivate cold leads in a [niche] business's old database. Message 1: Re-engage with curiosity. Message 2 (24 hrs later): Soft offer. Message 3 (48 hrs later): Final nudge with urgency. Keep each under 160 characters.
#08
Google Business Profile Post
Local SEO · Under 1500 chars · Booking CTA
📋 Copy this prompt →
Write a Google Business Profile post for a [niche] business to attract local leads. Include a pain point, a brief solution, social proof placeholder, and a call-to-action with a GHL booking link. Under 1500 characters. Conversational tone.
#09
Referral Request Script
Casual SMS · Incentive placeholder · Friend tone
📋 Copy this prompt →
Write a text message script for a [niche] business owner to send to satisfied clients asking for referrals. Make it casual, not pushy. Include a simple incentive mention placeholder. Should feel like a friend texting, not a corporation.
#10
Niche Market Research Prompt
Pain points · Objections · Dream outcome · Language
📋 Copy this prompt →
Act as a market researcher. For [niche] businesses in [location], identify: 1) Top 3 pain points they face in getting new clients, 2) Objections they commonly have to marketing services, 3) What they ACTUALLY want (dream outcome), 4) What language/words they use to describe their problems. Use this to help me craft better agency messaging.
02
Prompts #11–20
🔄 Follow-Up & Nurture Sequences
Turn cold leads into booked calls. Speed-to-lead, nurture emails, no-show recovery, and objection handlers.
#11
5-Day Email Nurture Sequence
Post lead magnet · Storytelling → soft pitch
📋 Copy this prompt →
Write a 5-day email nurture sequence for leads who opted into my free lead magnet for [niche] businesses. Day 1: Deliver lead magnet + warm welcome. Day 2: Pain point story. Day 3: Educational value. Day 4: Social proof/case study. Day 5: Soft pitch for a discovery call. Conversational tone, short paragraphs.
#12
Speed-to-Lead SMS (Immediate Response)
Fires within 60 sec · 160 chars · Qualifying question
📋 Copy this prompt →
Write a GHL SMS auto-response that fires within 60 seconds when a new lead comes in from a Facebook ad. The message should: greet them by first name, reference what they opted in for, ask one qualifying question, and hint that someone will follow up. Under 160 characters.
#13
No-Show Follow-Up Sequence
3 steps · Same day → Day 1 → Day 3
📋 Copy this prompt →
Write a 3-step follow-up sequence for leads who booked a call but didn't show up. Step 1 (same day): Empathetic reschedule text. Step 2 (next day): Email with value + reschedule link. Step 3 (3 days later): Final "breaking up" text that creates urgency. Match the [niche] business context.
#14
Post-Discovery Call Follow-Up Email
"I need to think about it" response · Under 300 words
📋 Copy this prompt →
Write a follow-up email to send within 1 hour after a discovery call where the prospect said "I need to think about it." Recap their main pain points (using placeholders), reinforce the ROI of solving the problem, address the most common objection ([objection]), and include a soft next step. Under 300 words.
#15
Appointment Reminder Sequence
24hr + 2hr + 30min · Email + SMS · Friendly
📋 Copy this prompt →
Write a 3-part appointment reminder sequence for a [niche] business: 1) 24 hours before (email + SMS), 2) 2 hours before (SMS only), 3) 30 minutes before (SMS only). Keep SMS under 160 characters. Make them friendly, not robotic.
#16
Lead Qualification Script (Chatbot / AI)
5 questions · Button options · GHL chatbot ready
📋 Copy this prompt →
Create a 5-question chatbot conversation flow to qualify leads for a [niche] business. Questions should filter for: budget range, timeline, problem severity, decision-maker status, and location. For each question, write 2–3 answer button options. End with a booking CTA for qualified leads and a soft redirect for unqualified ones.
#17
Win-Back Email (Cold Leads, 90+ Days)
Re-engagement · Zero pressure · Human check-in feel
📋 Copy this prompt →
Write a re-engagement email for leads who went cold 90+ days ago in a [niche] business's GHL CRM. Subject line options (3). Body: brief, curious, zero pressure. One CTA. Make it feel like a human checking in, not a system email.
#18
Objection Handler: "Too Expensive"
Email + SMS version · ROI reframe · Entry point offer
📋 Copy this prompt →
Write a follow-up message (email + SMS version) for a prospect who said your agency services are too expensive. Reframe the cost as an investment, use a ROI calculation placeholder, and offer an alternative entry point (smaller package or payment plan). Do not be defensive.
#19
Social Proof Email (Case Study Format)
Problem → Solution → Results → CTA · Under 250 words
📋 Copy this prompt →
Write a short case study email for [niche] agency clients. Format: Client name/description → Problem they had → What we did (GHL solution) → Specific results (use placeholder numbers) → CTA. Under 250 words. Storytelling style, not corporate.
#20
Referral Thank You + Upsell SMS
Warm + personal · Reward mention · Subtle upsell
📋 Copy this prompt →
Write an SMS to send after receiving a referral from an existing client. Thank them, mention a small reward/incentive placeholder, and subtly introduce one additional service they may not have. Keep it warm and personal. Under 160 characters.
03
Prompts #21–28
🤝 Client Onboarding
Impress clients from day one. Welcome emails, SOPs, kickoff agendas, questionnaires, and expectation-setting.
#21
Welcome Email (New Client)
7-day preview · Contact info · Onboarding link · Under 300 words
📋 Copy this prompt →
Write a warm, professional welcome email for a new client joining my GHL marketing agency. Include: what they can expect in the first 7 days, their dedicated point of contact, how to reach us, and a link to their onboarding form. Excited but confident tone. Under 300 words.
#22
Client Onboarding Questionnaire (Full)
Brand · Goals · Competitors · Tech access · Communication prefs
📋 Copy this prompt →
Create a comprehensive onboarding questionnaire for a new [niche] business client at my GHL agency. Cover: business background, target customer, current marketing efforts, past wins/losses, brand voice, competitors, goals (30/60/90 day), login credentials needed, and communication preferences. Format as a clean form with sections.
#23
Kickoff Call Agenda (60 Minutes)
6 sections · Time-blocked · Talking points included
📋 Copy this prompt →
Write a 60-minute kickoff call agenda for a new [niche] client onboarding at a GHL marketing agency. Include: intro/rapport (5 min), review onboarding questionnaire (15 min), goal alignment (10 min), tech setup walkthrough (15 min), workflow review (10 min), Q&A (5 min). Add talking points for each section.
#24
SOP: GHL Sub-Account Setup
Step-by-step · Team-ready · No supervision needed
📋 Copy this prompt →
Write a step-by-step SOP (Standard Operating Procedure) for setting up a new GHL sub-account for a [niche] client. Include: account creation, branding setup, pipeline creation, calendar/booking setup, automation triggers, and integration checklist. Written for a team member to follow without supervision.
#25
Client Communication Policy
Response times · Channels · Revision policy · Under 400 words
📋 Copy this prompt →
Write a professional "Client Communication Policy" document to share with new agency clients. Cover: response times, communication channels, revision policy, monthly reporting schedule, escalation process, and office hours. Firm but friendly tone. Under 400 words.
#26
30-Day Onboarding Checklist (Client-Facing)
Week-by-week · Client vs Agency tasks split
📋 Copy this prompt →
Create a client-facing 30-day onboarding checklist for a GHL marketing agency. Week 1: Setup & Access. Week 2: Campaign Launch. Week 3: First Optimization. Week 4: First Report + Review. Include what the CLIENT needs to do vs. what the AGENCY handles. Clean, simple format.
#27
Tech Stack Integration Email
Access request · Security reassurance · Clear instructions
📋 Copy this prompt →
Write an email to send to a new client requesting all the tech access we need to set up their GHL account. List what we need (Facebook Ads Manager, Google Business, website access, etc.) with clear instructions for each. Reassure them about security. Friendly, confident tone.
#28
Expectation-Setting Email (Week 1)
Timelines · Success metrics · What you need from them
📋 Copy this prompt →
Write a "Setting Expectations" email to send to a new client after their kickoff call. Cover: realistic timelines for results, what success looks like in month 1 vs. month 3, what we need from them to succeed, and how to avoid the most common pitfalls. Confident and transparent.
04
Prompts #29–36
📢 Ad Copy & Sales Funnels
Turn clicks into clients. Facebook ads, landing pages, retargeting, email sequences, and full sales pages.
#29
Facebook Ad Copy (3 Variations)
PAS · Social proof · Curiosity angles · Mobile-optimized
📋 Copy this prompt →
Write 3 Facebook ad variations for a [niche] business targeting [audience]. Each variation uses a different angle: Variation A: Problem-agitation-solution. Variation B: Social proof/results. Variation C: Curiosity/question. Include headline (40 chars max), primary text (125 chars for mobile), and CTA button suggestion.
#30
Landing Page Copy (Lead Gen Funnel)
Hero → Benefits → Social proof → Form → Trust signals
📋 Copy this prompt →
Write full landing page copy for a [niche] business's lead generation funnel. Include: Hero headline + subheadline, 3 benefit bullets, social proof section placeholder, short form intro, trust signals, and footer disclaimer. Conversion-optimized. Under 400 words total.
#31
Thank You Page Copy + Upsell
Confirm signup → Next steps → Low-ticket upsell ($27–$47)
📋 Copy this prompt →
Write the copy for a thank-you page that appears after a lead opts into a free offer for a [niche] business. Confirm their signup, set expectations for next steps, and introduce a low-ticket offer (upsell) at $27–$47. Create curiosity without being pushy.
#32
Email Sequence for Paid Ad Funnel (5 Emails)
Deliver → Value → Proof → Offer → Urgency close
📋 Copy this prompt →
Write a 5-email sequence for leads who came in through a paid Facebook ad for a [niche] business. Email 1 (immediate): Deliver lead magnet. Email 2 (Day 2): Value + story. Email 3 (Day 3): Testimonial. Email 4 (Day 4): Offer introduction. Email 5 (Day 5): Urgency close. Each email under 200 words.
#33
Retargeting Ad Copy (3 Objections)
"Doesn't work" · "No time" · "Tried before" angles
📋 Copy this prompt →
Write 3 retargeting ad scripts for people who visited a [niche] business's landing page but didn't opt in. Each script overcomes a different objection: Objection 1: "I'm not sure it works." Objection 2: "I don't have time." Objection 3: "I've tried this before." 2–3 sentences per ad.
#34
Full Sales Page for Agency Service
Hero → Problem → Solution → Proof → FAQ → CTA
📋 Copy this prompt →
Write a full sales page for a GHL marketing agency offering "Done-For-You Lead Generation" to [niche] businesses at $[price]/month. Sections: Hero, Problem, Why us, What's included, Results/proof, FAQ (5 questions), and final CTA. Confident, direct, no fluff.
#35
Abandoned Form Follow-Up
Email (1hr) + SMS (next day) · Low-pressure · Easy next step
📋 Copy this prompt →
Write a 2-message sequence for leads who started filling out an inquiry form on a [niche] business website but didn't complete it. Message 1 (email, 1 hour later): Curious, helpful tone. Message 2 (SMS, next day): Short, direct. Both should make completing the form feel easy and low-pressure.
#36
Webinar / Workshop Invitation Email
Free online workshop · 3 learning bullets · RSVP CTA
📋 Copy this prompt →
Write an invitation email for a free online workshop hosted by a [niche] marketing agency. Topic: [workshop title]. Include: what attendees will learn (3 bullet points), who it's for, date/time placeholder, and a clear RSVP CTA. Build excitement without overpromising. Under 250 words.
05
Prompts #37–43
📊 Client Reporting & Retention
Keep clients happy and paying. Monthly reports, check-ins, upsells, handling complaints, and renewals.
#37
Monthly Report Summary Email
Metrics placeholders · What worked · Next month focus
📋 Copy this prompt →
Write a monthly performance report email template for a GHL agency to send to clients. Include sections for: month overview, key metrics (placeholders for leads, calls booked, revenue attributed), what worked, what we're optimizing, and next month's focus. Professional but readable. Under 400 words.
#38
Client Check-In SMS (Monthly)
Personal feel · Results reference · Optional call invite
📋 Copy this prompt →
Write a casual monthly check-in SMS from an agency to a client. Should feel personal, reference their results briefly, ask how they're feeling about progress, and invite a quick call if they want to chat. Under 160 characters.
#39
Handling Unhappy Client Email
Acknowledge → Own it → Fix it → Goodwill gesture
📋 Copy this prompt →
Write a professional response email to a client who's unhappy with their results after 30 days. Acknowledge their frustration, take responsibility where appropriate, explain what adjustments are being made, give a realistic revised timeline, and offer a goodwill gesture. Calm, confident, solution-focused.
#40
Upsell Email (Existing Client — New Service)
Exclusive framing · Benefit-first · Soft CTA · Under 250 words
📋 Copy this prompt →
Write an email to an existing GHL agency client introducing a new add-on service: [service name]. Frame it as exclusive to current clients. Explain the benefit in terms of THEIR results, not your features. Include social proof placeholder and soft CTA. Under 250 words.
#41
Renewal / Retention Email (60 Days Out)
Recap wins · Preview Q+1 · Renewal incentive · Warm close
📋 Copy this prompt →
Write a proactive retention email sent 60 days before a client's contract ends. Recap their wins, preview what's coming in the next quarter, and make staying feel like the obvious choice. Include a limited-time renewal incentive placeholder. Warm, confident tone.
#42
Case Study Request Email
Make it easy · Write it for them offer · Mutual benefit framing
📋 Copy this prompt →
Write an email asking a happy client for a testimonial or case study. Make it easy (offer to write it for them based on a short call or their answers to 3 questions). Explain how it benefits them too (free PR, exposure). Under 200 words.
#43
Graceful Offboarding Email
No guilt-tripping · Feedback form · Leave door open
📋 Copy this prompt →
Write a graceful offboarding email for a client who's canceling their agency contract. Thank them, offer a clean handoff, ask for honest feedback (with a link to a short form), leave the door open for future work, and wish them well. No guilt-tripping. Professional and warm.
06
Prompts #44–50
📱 Social Media Content
Build authority online. LinkedIn thought leadership, Instagram captions, TikTok scripts, content calendars, and newsletters.
#44
LinkedIn Thought Leadership Post
Lesson learned · Hook + insights + engagement question · 150-250 words
📋 Copy this prompt →
Write a LinkedIn post from the perspective of a GHL marketing agency owner sharing a lesson learned from working with [niche] businesses. Format: hook line, 3–5 short insight paragraphs, and an engagement question at the end. Conversational, no corporate speak. 150–250 words.
#45
Instagram Caption Pack (5 Captions)
BTS · Results · Educational · Mindset · Offer · With hashtags
📋 Copy this prompt →
Write 5 Instagram captions for a GHL marketing agency. Mix of content types: 1) Behind-the-scenes, 2) Client result (use placeholder numbers), 3) Educational tip, 4) Motivational/mindset, 5) Offer/CTA post. Each with 3–5 relevant hashtag suggestions.
#46
TikTok / Reels Script (60 Seconds)
3-sec hook · Punchy sentences · Comment CTA at end
📋 Copy this prompt →
Write a 60-second TikTok/Reels script for a GHL agency owner showing "3 things [niche] businesses are doing that are killing their leads." Hook in first 3 seconds. Fast-paced, punchy sentences. End with a CTA to follow for more or comment a word.
#47
Content Calendar (30 Days)
4 posts/week · Edu 40% · Proof 20% · Brand 20% · Promo 20%
📋 Copy this prompt →
Create a 30-day social media content calendar for a GHL marketing agency targeting [niche] businesses. Include 4 posts per week (Mon, Tue, Thu, Fri). Mix: educational (40%), social proof (20%), personal/brand (20%), promotional (20%). Format as a table with Day, Content Type, Topic, and Platform.
#48
Instagram Story Poll / Quiz Sequence
5 slides · Engagement-first · Lead qualification through stories
📋 Copy this prompt →
Create a 5-slide Instagram Story sequence for a GHL agency using polls and questions to generate engagement and qualify leads. Each slide should move toward identifying a pain point and pointing to a solution. Include slide text and suggested poll/question options.
#49
Weekly Email Newsletter
Tip + Tool + Story + Soft CTA · Under 400 words · Value-first
📋 Copy this prompt →
Write a weekly email newsletter for a GHL marketing agency subscriber list. Sections: 1 quick agency insight/tip (150 words), 1 tool or resource recommendation, 1 success story snippet (placeholder), and a PS with a soft CTA. Conversational, value-first. Under 400 words total.
#50
Personal Brand Bio (Multi-Platform)
Twitter/X + Instagram + LinkedIn · 3 versions · Specific & human
📋 Copy this prompt →
Write 3 versions of a personal brand bio for a GHL marketing agency owner: 1) Twitter/X (160 chars), 2) Instagram (150 words max), 3) LinkedIn headline + about section (300 words). Angle: [your name] helps [niche] businesses stop losing leads and start booking clients on autopilot. Confident, specific, human.

Exclusive Extras

Bonus: Make Every
Prompt Work Harder

🎯
The Universal Persona Primer
Add this before ANY prompt for 10x better results:

"You are a direct-response copywriter with 10 years experience in [niche] marketing. Write like a human expert — no corporate language, no filler words, no AI-sounding phrases. Every sentence earns its place."
🔄
The Iteration Command Pack
After any output, say:

"Make it 30% shorter"
"Add more urgency"
"Write 3 A/B variations"
"Make it sound more casual"
"Add a P.S. line"
"Rewrite the subject line 5 ways"
📊
Recommended AI Tools
ChatGPT GPT-4o — Best for copywriting + long-form
Claude 3.5 Sonnet — Best for SOPs + structured docs
Gemini 1.5 Pro — Best for research-heavy prompts

All work with every prompt in this pack.
Quick-Start: Your First 3 Outputs
Start here to build momentum fast:

1. Run Prompt #1 → Cold DM for your main niche
2. Run Prompt #12 → Speed-to-Lead SMS for GHL
3. Run Prompt #21 → Welcome email for first client

You now have 3 working assets in under 15 minutes.
💡 Build Your Swipe File
Every time ChatGPT writes something that actually works — save it. Build a Google Doc called "Agency Swipe File." After 90 days, you'll have a library of proven copy that you can recycle, remix, and repurpose forever. This is how top agency owners work 10x faster than their competitors.

You're 50 Prompts Away
From a Fully Automated
Agency

Stop writing from scratch. Use these prompts, fill in the blanks, and watch your GHL workflows run themselves.

Start With Prompt #1 Today →

Crafted by

MelAI HireAI · 2026