⚡ Vol. 1 — GHL Essentials

The Agency Owner's Shortcut

GHL Agency
Starter Prompt Pack

50 ready-to-use ChatGPT prompts for GHL agencies — covering lead gen, follow-up, onboarding, ad copy, client retention, and social media.

50
Prompts
6
Categories
∞
Uses
🎯 Lead Generation 🔄 Follow-Up Sequences 🤝 Client Onboarding 📢 Ad Copy & Funnels 📊 Client Retention 📱 Social Media
MelAI ✦ HireAI
2026 Edition
GHL Agency Starter Prompt Pack Getting Started

Before You Dive In

How to Use This Prompt Pack

01
Fill In the Brackets
Every prompt has [placeholders] in pink. Replace them with your niche, client name, offer, or specific details before running the prompt.
02
Pick Your AI Tool
Works with ChatGPT GPT-4o, Claude, or Gemini. ChatGPT GPT-4o gives the best copywriting output for marketing content.
03
Iterate & Refine
After the first output, follow up: "Make it shorter", "More casual", "Add urgency", or "Write 3 variations." The prompt is just the starting point.
04
Build Your Swipe File
Save every output that works into a Google Doc called "Agency Swipe File." After 90 days you'll have a library of proven copy to reuse forever.
⚡ Power Move — Add This Before Any Prompt
Paste this line before any prompt for agency-quality output:
"You are an expert GHL marketing strategist for [niche] businesses. Write in a conversational, direct tone — no corporate language, no filler, no AI-sounding phrases."

Paste Directly Into GHL

✉️ Email Templates
💬 SMS Workflows
🔗 Funnel Pages
🤖 Chatbot Flows
📱 Social Planner
📋 SOPs & Snapshots
GHL Agency Starter Prompt Pack Contents

Navigation

Table of Contents

01
🎯 Lead Generation
Cold DMs, email hooks, Facebook ad hooks, database reactivation, VSL scripts & more
10 Prompts
02
🔄 Follow-Up & Nurture Sequences
Speed-to-lead SMS, 5-day nurture, no-show recovery, objection handling, win-back
10 Prompts
03
🤝 Client Onboarding
Welcome emails, kickoff agendas, GHL sub-account SOPs, expectation-setting
8 Prompts
04
📢 Ad Copy & Sales Funnels
Facebook ads, landing pages, retargeting scripts, 5-email sequences, full sales pages
8 Prompts
05
📊 Client Reporting & Retention
Monthly reports, check-in SMS, upsell emails, handling complaints, renewal emails
7 Prompts
06
📱 Social Media Content
LinkedIn posts, Instagram captions, TikTok scripts, 30-day content calendar, newsletter
7 Prompts
🚀 Quick Start (First 15 Minutes)
New to AI prompting? Run Prompt #1 (Cold Outreach DM), Prompt #12 (Speed-to-Lead SMS), and Prompt #21 (Welcome Email). Three working GHL assets — done.
GHL Agency Starter Prompt PackCategory 01 of 06
🎯
Prompts #1–#10
Lead Generation
Fill your pipeline. Cold outreach, hooks, ad copy, reactivation, market research, and more.
#01
Cold Outreach DM — Instagram / Facebook
DM60 wordsSoft CTA
📋 Copy & Paste →
Write a 3-sentence cold DM for a [niche] business owner introducing my GHL-powered marketing agency. Feel human, not salesy, mention ONE pain point (slow lead response), end with a soft CTA asking if they're open to a quick chat. Under 60 words.
#02
Cold Email Subject Lines — A/B Test Pack
Email10 subject lines3 angles
📋 Copy & Paste →
Write 10 cold email subject lines for a marketing agency targeting [niche] business owners. Make 5 curiosity-based, 3 pain-point-based, and 2 results-based. Avoid spam words like "free" or "guaranteed". Goal: high open rates.
#03
Lead Magnet Title Generator
Lead Magnets10 ideasSpecific outcomes
📋 Copy & Paste →
Generate 10 irresistible lead magnet titles for [niche] business owners. Each title should promise a specific, fast result. Format: [Number] + [Outcome] + [Timeframe]. Example: "5 Texts That Book Appointments in 24 Hours".
#04
Facebook Ad Hook Pack
Facebook7 hooks3 hook types
📋 Copy & Paste →
Write 7 powerful scroll-stopping hooks for Facebook/Instagram ads targeting [niche] owners struggling to get leads. Mix question hooks, bold statement hooks, and story hooks. Each hook should grab attention in the first line.
#05
LinkedIn Prospecting Message Sequence
LinkedIn3 messages3 days apart
📋 Copy & Paste →
Write a LinkedIn connection request + 2 follow-up messages (3 days apart each) targeting [niche] business owners. Goal: book a discovery call. Professional but conversational. No pitching in message 1.
GHL Agency Starter Prompt PackCategory 01 — Continued
#06
VSL (Video Sales Letter) Script Outline
Video5 minutes6 sections
📋 Copy & Paste →
Create a 5-minute VSL script outline for a GHL agency targeting [niche] businesses. Include: Hook (30s), Pain Agitation (60s), Solution (60s), Social Proof (60s), Offer Breakdown (60s), and CTA (30s).
#07
Database Reactivation SMS Sequence
SMS3 messages160 chars each
📋 Copy & Paste →
Write a 3-message SMS sequence to reactivate cold leads in a [niche] business's old database. Message 1: Re-engage with curiosity. Message 2 (24hrs later): Soft offer. Message 3 (48hrs later): Final nudge with urgency. Each under 160 characters.
#08
Google Business Profile Post
GoogleLocal SEOUnder 1500 chars
📋 Copy & Paste →
Write a Google Business Profile post for a [niche] business to attract local leads. Include a pain point, brief solution, social proof placeholder, and a CTA with a GHL booking link. Under 1500 characters. Conversational tone.
#09
Referral Request Script (SMS)
SMSCasual toneIncentive included
📋 Copy & Paste →
Write a text message script for a [niche] business owner to send to satisfied clients asking for referrals. Casual, not pushy. Include a simple incentive mention. Should feel like a friend texting, not a corporation.
#10
Niche Market Research Prompt
ResearchPain pointsMessaging clarity
📋 Copy & Paste →
Act as a market researcher. For [niche] businesses in [location], identify: 1) Top 3 pain points getting new clients, 2) Objections to marketing services, 3) Their dream outcome, 4) The exact words they use to describe their problems. Use this for sharper agency messaging.
🔄
Prompts #11–#20
Follow-Up & Nurture Sequences
Turn cold leads into booked calls. Speed-to-lead SMS, nurture emails, no-show recovery, and objection handlers.
#11
5-Day Email Nurture Sequence
Email5 emailsPost lead magnet
📋 Copy & Paste →
Write a 5-day email nurture for leads who opted into my free lead magnet for [niche] businesses. Day 1: Deliver + warm welcome. Day 2: Pain story. Day 3: Educational value. Day 4: Social proof. Day 5: Soft discovery call pitch. Conversational, short paragraphs.
#12
Speed-to-Lead SMS (Fires Within 60 Seconds)
SMS160 charsGHL auto-response
📋 Copy & Paste →
Write a GHL SMS auto-response firing within 60 seconds of a new Facebook ad lead. Greet by first name, reference the opt-in, ask one qualifying question, hint someone will follow up. Under 160 characters.
GHL Agency Starter Prompt PackCategory 02 — Continued
#13
No-Show Follow-Up Sequence
SMS + Email3 stepsSame day → Day 3
📋 Copy & Paste →
Write a 3-step follow-up for leads who booked but didn't show. Step 1 (same day): Empathetic reschedule text. Step 2 (next day): Email with value + reschedule link. Step 3 (Day 3): Final "breaking up" text with urgency. Match [niche] context.
#14
Post-Discovery Call — "I Need to Think About It"
EmailUnder 300 wordsObjection handler
📋 Copy & Paste →
Write a follow-up email within 1 hour after a discovery call where the prospect said "I need to think about it." Recap their pain points (placeholders), reinforce ROI, address objection: [objection], include a soft next step. Under 300 words.
#15
Appointment Reminder Sequence
SMS + Email3-part24h / 2h / 30min
📋 Copy & Paste →
Write a 3-part appointment reminder for a [niche] business: 1) 24 hours before (email + SMS), 2) 2 hours before (SMS only), 3) 30 minutes before (SMS only). Keep SMS under 160 characters. Friendly, not robotic.
#16
Lead Qualification Chatbot Script
GHL Chatbot5 questionsButton options
📋 Copy & Paste →
Create a 5-question chatbot flow to qualify leads for a [niche] business. Filter for: budget, timeline, problem severity, decision-maker status, location. Write 2–3 button answer options per question. Booking CTA for qualified leads; soft redirect for others.
#17
Win-Back Email — Cold Leads (90+ Days)
EmailRe-engagementZero pressure
📋 Copy & Paste →
Write a re-engagement email for leads who went cold 90+ days ago in a [niche] GHL CRM. Include 3 subject line options. Body: brief, curious, zero pressure, one CTA. Should feel like a human checking in, not a system email.
#18
Objection Handler — "Too Expensive"
Email + SMSROI reframeEntry point offer
📋 Copy & Paste →
Write a follow-up (email + SMS version) for a prospect who said your services are too expensive. Reframe cost as investment with ROI placeholder, offer an alternative entry point (smaller package or payment plan). Do not be defensive.
#19
Social Proof Email — Case Study Format
EmailStorytellingUnder 250 words
📋 Copy & Paste →
Write a short case study email for [niche] clients. Format: Client description → Problem → GHL solution → Results (placeholder numbers) → CTA. Under 250 words. Storytelling style, not corporate.
#20
Referral Thank You + Subtle Upsell SMS
SMSUnder 160 charsWarm + personal
📋 Copy & Paste →
Write an SMS after receiving a referral from an existing client. Thank them, mention a small reward placeholder, and subtly introduce one additional service. Warm and personal. Under 160 characters.
GHL Agency Starter Prompt PackCategory 03 of 06
🤝
Prompts #21–#28
Client Onboarding
Impress from day one. Welcome emails, kickoff agendas, SOPs, questionnaires, and expectation-setting.
#21
Welcome Email — New Client
EmailUnder 300 words7-day preview
📋 Copy & Paste →
Write a warm, professional welcome email for a new client joining my GHL agency. Include: what they can expect in the first 7 days, dedicated point of contact, how to reach us, and a link to their onboarding form. Excited but confident tone. Under 300 words.
#22
Client Onboarding Questionnaire
FormBrand + GoalsTech access
📋 Copy & Paste →
Create a comprehensive onboarding questionnaire for a new [niche] client at my GHL agency. Cover: business background, target customer, current marketing, brand voice, competitors, 30/60/90-day goals, login credentials needed, and communication preferences.
#23
Kickoff Call Agenda — 60 Minutes
Agenda6 sectionsTime-blocked
📋 Copy & Paste →
Write a 60-minute kickoff call agenda for a new [niche] client. Sections: intro/rapport (5 min), questionnaire review (15 min), goal alignment (10 min), tech setup walkthrough (15 min), workflow review (10 min), Q&A (5 min). Add talking points for each section.
#24
SOP: GHL Sub-Account Setup
SOPTeam-readyStep-by-step
📋 Copy & Paste →
Write a step-by-step SOP for setting up a new GHL sub-account for a [niche] client. Include: account creation, branding setup, pipeline creation, calendar/booking setup, automation triggers, and integration checklist. Written for a team member to follow without supervision.
#25
Client Communication Policy Document
DocumentUnder 400 wordsPolicy
📋 Copy & Paste →
Write a "Client Communication Policy" document for new agency clients. Cover: response times, communication channels, revision policy, monthly reporting schedule, escalation process, and office hours. Firm but friendly tone. Under 400 words.
GHL Agency Starter Prompt PackCategory 03 — Continued
#26
30-Day Onboarding Checklist (Client-Facing)
ChecklistWeek-by-weekClient vs Agency split
📋 Copy & Paste →
Create a client-facing 30-day onboarding checklist for a GHL agency. Week 1: Setup & Access. Week 2: Campaign Launch. Week 3: First Optimization. Week 4: First Report + Review. Separate what the CLIENT does vs. what the AGENCY handles.
#27
Tech Stack Access Request Email
EmailAccess requestSecurity reassurance
📋 Copy & Paste →
Write an email requesting all tech access needed to set up a new client's GHL account. List what's needed (Facebook Ads Manager, Google Business, website access, etc.) with clear instructions. Reassure them about security. Friendly, confident tone.
#28
Expectation-Setting Email — Week 1
EmailTimelinesTransparent
📋 Copy & Paste →
Write a "Setting Expectations" email to send after the kickoff call. Cover: realistic timelines for results, what success looks like in month 1 vs. month 3, what we need from the client to succeed, and how to avoid common pitfalls. Confident and transparent.
📢
Prompts #29–#36
Ad Copy & Sales Funnels
Turn clicks into paying clients. Facebook ads, landing pages, retargeting, email funnels, and full sales pages.
#29
Facebook Ad Copy — 3 Angle Variations
Facebook AdsPAS · Proof · CuriosityMobile-optimized
📋 Copy & Paste →
Write 3 Facebook ad variations for a [niche] business targeting [audience]. Variation A: Problem-agitation-solution. Variation B: Social proof/results. Variation C: Curiosity/question. Include headline (40 chars max), primary text (125 chars for mobile), and CTA button suggestion.
#30
Landing Page Copy — Lead Gen Funnel
FunnelUnder 400 wordsConversion-focused
📋 Copy & Paste →
Write full landing page copy for a [niche] lead generation funnel. Include: hero headline + subheadline, 3 benefit bullets, social proof section (placeholder), short form intro, trust signals, and footer disclaimer. Conversion-optimized. Under 400 words total.
#31
Thank You Page + Low-Ticket Upsell
Funnel$27–$47 upsellConfirm → Curiosity
📋 Copy & Paste →
Write copy for a thank-you page after a [niche] lead opts into a free offer. Confirm signup, set expectations for next steps, and introduce a low-ticket upsell at $27–$47. Create curiosity without being pushy.
GHL Agency Starter Prompt PackCategory 04 — Continued
#32
Paid Ad Email Funnel — 5-Email Sequence
Email5 emailsUnder 200 words each
📋 Copy & Paste →
Write a 5-email sequence for leads from a paid Facebook ad for a [niche] business. Email 1: Deliver lead magnet. Email 2 (Day 2): Value + story. Email 3 (Day 3): Testimonial. Email 4 (Day 4): Offer intro. Email 5 (Day 5): Urgency close. Each under 200 words.
#33
Retargeting Ad Copy — 3 Objections Handled
Retargeting3 angles2–3 sentences each
📋 Copy & Paste →
Write 3 retargeting ad scripts for people who visited a [niche] landing page but didn't opt in. Objection 1: "I'm not sure it works." Objection 2: "I don't have time." Objection 3: "I've tried this before." 2–3 sentences each.
#34
Full Sales Page — Agency Service
Sales Page6 sections5 FAQs included
📋 Copy & Paste →
Write a full sales page for a GHL agency offering "Done-For-You Lead Generation" to [niche] businesses at $[price]/month. Sections: Hero, Problem, Why us, What's included, Results/proof, FAQ (5 questions), and final CTA. Confident, direct, no fluff.
#35
Abandoned Form Follow-Up Sequence
Email + SMSLow-pressure1hr + next day
📋 Copy & Paste →
Write a 2-message sequence for leads who started a [niche] inquiry form but didn't finish. Message 1 (email, 1 hour later): Curious, helpful. Message 2 (SMS, next day): Short, direct. Both should make completing the form feel easy and low-pressure.
#36
Webinar / Workshop Invitation Email
EmailUnder 250 wordsRSVP CTA
📋 Copy & Paste →
Write a free online workshop invitation email for a [niche] marketing agency. Topic: [workshop title]. Include: 3 learning bullet points, who it's for, date/time placeholder, and a clear RSVP CTA. Build excitement without overpromising. Under 250 words.
📊
Prompts #37–#43
Client Reporting & Retention
Keep clients happy and paying. Reports, check-ins, upsells, damage control, and renewals.
#37
Monthly Report Summary Email
EmailMetrics placeholdersUnder 400 words
📋 Copy & Paste →
Write a monthly performance report email template for a GHL agency. Include: month overview, key metrics (leads, calls booked, revenue — placeholders), what worked, what we're optimizing, and next month's focus. Professional but readable. Under 400 words.
GHL Agency Starter Prompt PackCategories 05 & 06
#38
Monthly Client Check-In SMS
SMSUnder 160 charsPersonal feel
📋 Copy & Paste →
Write a casual monthly check-in SMS from an agency to a client. Feel personal, briefly reference their results, ask how they feel about progress, invite a quick call if they want to chat. Under 160 characters.
#39
Handling an Unhappy Client — Email Response
EmailSolution-focusedGoodwill gesture
📋 Copy & Paste →
Write a response email to a client unhappy with their 30-day results. Acknowledge frustration, take responsibility where appropriate, explain adjustments being made, give a realistic revised timeline, and offer a goodwill gesture. Calm, confident, solution-focused.
#40
Upsell Email — Introduce a New Add-On Service
EmailExclusive framingUnder 250 words
📋 Copy & Paste →
Write an email to an existing client introducing add-on service [service name]. Frame as exclusive to current clients. Explain the benefit in terms of THEIR results, not your features. Include social proof placeholder and soft CTA. Under 250 words.
#41
Contract Renewal Email — 60 Days Out
EmailRecap winsRenewal incentive
📋 Copy & Paste →
Write a proactive retention email sent 60 days before a client's contract ends. Recap their wins, preview what's coming next quarter, and make staying feel like the obvious choice. Include a limited-time renewal incentive placeholder. Warm, confident tone.
#42
Case Study / Testimonial Request Email
EmailEasy askUnder 200 words
📋 Copy & Paste →
Write an email asking a happy client for a testimonial or case study. Make it easy — offer to write it for them based on a short call or 3 quick questions. Explain how it benefits them too (free PR, exposure). Under 200 words.
#43
Graceful Offboarding Email
EmailLeave door openNo guilt-tripping
📋 Copy & Paste →
Write a graceful offboarding email for a client who's canceling. Thank them, offer a clean handoff, ask for honest feedback (link to a short form), leave the door open for future work, and wish them well. No guilt-tripping. Professional and warm.
📱
Prompts #44–#50
Social Media Content
Build authority and attract inbound leads. LinkedIn, Instagram, TikTok, 30-day calendar, and newsletter.
#44
LinkedIn Thought Leadership Post
LinkedIn150–250 wordsEngagement question
📋 Copy & Paste →
Write a LinkedIn post from a GHL agency owner sharing a lesson from working with [niche] businesses. Format: hook line + 3–5 short insight paragraphs + engagement question at the end. Conversational, no corporate speak. 150–250 words.
GHL Agency Starter Prompt PackCategory 06 — Continued
#45
Instagram Caption Pack — 5 Captions
Instagram5 content typesWith hashtags
📋 Copy & Paste →
Write 5 Instagram captions for a GHL marketing agency. Mix: 1) Behind-the-scenes, 2) Client result (placeholder numbers), 3) Educational tip, 4) Motivational/mindset, 5) Offer/CTA. Each with 3–5 relevant hashtag suggestions.
#46
TikTok / Reels Script — 60 Seconds
TikTok3-sec hookComment CTA
📋 Copy & Paste →
Write a 60-second TikTok/Reels script exposing "3 things [niche] businesses do that kill their leads." Hook in first 3 seconds. Fast-paced, punchy sentences. End with a CTA to follow or comment a word.
#47
30-Day Social Media Content Calendar
Calendar4 posts/weekTable format
📋 Copy & Paste →
Create a 30-day social media content calendar for a GHL agency targeting [niche] businesses. 4 posts/week (Mon, Tue, Thu, Fri). Mix: 40% educational, 20% social proof, 20% personal/brand, 20% promotional. Table format: Day, Content Type, Topic, Platform.
#48
Instagram Story Poll / Quiz Sequence
Stories5 slidesLead qualifying
📋 Copy & Paste →
Create a 5-slide Instagram Story sequence for a GHL agency using polls to engage followers and qualify leads. Each slide should move toward identifying a pain point and pointing to a solution. Include slide text and suggested poll options.
#49
Weekly Email Newsletter Template
EmailUnder 400 wordsValue-first
📋 Copy & Paste →
Write a weekly email newsletter for a GHL agency subscriber list. Sections: 1 quick insight/tip (150 words), 1 tool or resource recommendation, 1 success story snippet (placeholder), and a PS with a soft CTA. Conversational, value-first. Under 400 words total.
#50
Personal Brand Bio — 3 Platforms
Twitter/XInstagramLinkedIn
📋 Copy & Paste →
Write 3 personal brand bio versions for a GHL agency owner: 1) Twitter/X (160 chars), 2) Instagram (150 words max), 3) LinkedIn headline + about section (300 words). Hook: [your name] helps [niche] businesses stop losing leads and start booking clients on autopilot.
GHL Agency Starter Prompt PackBonus Resources

Exclusive Extras

Make Every Prompt Work Harder

🎯
Universal Persona Primer
Add this before ANY prompt for significantly better output:
"You are an expert GHL marketing strategist for [niche] businesses. Write in a conversational, direct tone — no corporate language, no filler, no AI-sounding phrases. Every sentence earns its place."
🔄
Iteration Commands
After any output, follow up with:

→ "Make it 30% shorter"
→ "Add more urgency"
→ "Write 3 A/B variations"
→ "Sound more casual"
→ "Rewrite the subject line 5 ways"
→ "Add a P.S. line"
🤖
Best AI Tools for This Pack
ChatGPT GPT-4o
Best for all-around copywriting and long-form content

Claude Sonnet
Best for SOPs, structured documents, onboarding

Gemini 1.5 Pro
Best for research-heavy and analytical prompts
⚡
Quick Start (First 15 Minutes)
Step 1 → Run Prompt #1 (Cold DM for your niche)

Step 2 → Run Prompt #12 (Speed-to-Lead SMS)

Step 3 → Run Prompt #21 (Welcome Email)

Three working GHL assets — done. That's more than most agencies have.
💡 The Swipe File Strategy — Your Unfair Advantage
Every time a prompt output performs — a DM gets a reply, an email gets opened, a hook stops the scroll — save it. Keep a Google Doc called "Agency Swipe File." After 90 days you'll have a battle-tested library of proven copy that you can remix and repurpose forever. This is how the best agency owners consistently outperform their competition.
🎉 You're All Set

50 Prompts Away From a
Fully Automated Agency

Stop writing from scratch. Fill in the blanks, run the prompts, and watch your GHL workflows do the heavy lifting.

Start With Prompt #1 →

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MelAI  ✦  HireAI  ·  2026