⚡ Vol. 1 — GHL Essentials

The Agency Owner's Shortcut

GHL Agency
Starter Prompt Pack

50 ready-to-use ChatGPT prompts for GHL agencies — covering lead gen, follow-up, onboarding, ad copy, client retention, and social media.

50
Prompts
6
Categories
Uses
🎯 Lead Generation 🔄 Follow-Up Sequences 🤝 Client Onboarding 📢 Ad Copy & Funnels 📊 Client Retention 📱 Social Media
MelAI HireAI
2026 Edition
GHL Agency Starter Prompt PackGetting Started

Before You Dive In

How to Use This Prompt Pack

01
Fill In the Brackets
Every prompt has [placeholders] in pink. Replace them with your niche, client name, offer, or specific details before running the prompt.
02
Pick Your AI Tool
Works with ChatGPT GPT-4o, Claude, or Gemini. ChatGPT GPT-4o gives the best copywriting output for marketing content.
03
Iterate & Refine
After the first output follow up: "Make it shorter", "More casual", "Add urgency", or "Write 3 variations." The prompt is just the starting point.
04
Build Your Swipe File
Save every output that works into a Google Doc. After 90 days you'll have a library of proven copy to reuse across all your clients forever.
⚡ Power Move — Add This Before Any Prompt
Paste this line before any prompt for agency-quality output from the first response:
"You are an expert GHL marketing strategist for [niche] businesses. Write in a conversational, direct tone — no corporate language, no filler, no AI-sounding phrases."

Paste Directly Into GHL

✉️ Email Templates
💬 SMS Workflows
🔗 Funnel Pages
🤖 Chatbot Flows
📱 Social Planner
📋 SOPs & Snapshots
GHL Agency Starter Prompt PackContents

Navigation

Table of Contents

01
🎯 Lead Generation
Cold DMs, email subject lines, Facebook ad hooks, database reactivation, VSL scripts
10 Prompts
02
🔄 Follow-Up & Nurture Sequences
Speed-to-lead SMS, 5-day nurture, no-show recovery, objection handling, win-back
10 Prompts
03
🤝 Client Onboarding
Welcome emails, kickoff agendas, GHL sub-account SOPs, expectation-setting
8 Prompts
04
📢 Ad Copy & Sales Funnels
Facebook ads, landing pages, retargeting scripts, 5-email sequences, full sales pages
8 Prompts
05
📊 Client Reporting & Retention
Monthly reports, check-in SMS, upsell emails, handling complaints, renewal emails
7 Prompts
06
📱 Social Media Content
LinkedIn posts, Instagram captions, TikTok scripts, 30-day calendar, newsletter
7 Prompts
🚀 Quick Start — First 15 Minutes
Run Prompt #1 (Cold DM), Prompt #12 (Speed-to-Lead SMS), and Prompt #21 (Welcome Email). Three working GHL assets — done.
GHL Agency Starter Prompt PackCategory 01 of 06
🎯
Prompts #1–#10
Lead Generation
Fill your pipeline. Cold outreach, hooks, ad copy, database reactivation, and market research.
#01
Cold Outreach DM — Instagram / Facebook
DM60 words maxSoft CTA
📋 Copy & Paste →
Write a 3-sentence cold DM for a [niche] business owner introducing my GHL-powered marketing agency. Feel human, not salesy, mention ONE pain point (slow lead response), end with a soft CTA asking if they're open to a quick chat. Under 60 words.
#02
Cold Email Subject Lines — A/B Test Pack
Email10 lines3 angles
📋 Copy & Paste →
Write 10 cold email subject lines for a marketing agency targeting [niche] business owners. Make 5 curiosity-based, 3 pain-point-based, and 2 results-based. Avoid spam words like "free" or "guaranteed". Goal: high open rates.
#03
Lead Magnet Title Generator
Lead Magnets10 ideasFast results
📋 Copy & Paste →
Generate 10 irresistible lead magnet titles for [niche] business owners. Each should promise a specific, fast result. Format: [Number] + [Outcome] + [Timeframe]. Example: "5 Texts That Book Appointments in 24 Hours".
#04
Facebook Ad Hook Pack
Facebook7 hooks3 hook types
📋 Copy & Paste →
Write 7 scroll-stopping hooks for Facebook/Instagram ads targeting [niche] owners struggling to get leads. Mix question hooks, bold statement hooks, and story hooks. Each hook should grab attention in the first line.
#05
LinkedIn Prospecting Message Sequence
LinkedIn3 messages3 days apart
📋 Copy & Paste →
Write a LinkedIn connection request + 2 follow-up messages (3 days apart each) targeting [niche] business owners. Goal: book a discovery call. Professional but conversational. No pitching in message 1.
GHL Agency Starter Prompt PackCategory 01 — Continued
#06
VSL (Video Sales Letter) Script Outline
Video5 minutes6 sections
📋 Copy & Paste →
Create a 5-minute VSL script outline for a GHL agency targeting [niche] businesses. Include: Hook (30s), Pain Agitation (60s), Solution (60s), Social Proof (60s), Offer Breakdown (60s), CTA (30s).
#07
Database Reactivation SMS Sequence
SMS3 messages160 chars each
📋 Copy & Paste →
Write a 3-message SMS sequence to reactivate cold leads in a [niche] business's old database. Message 1: Re-engage with curiosity. Message 2 (24hrs later): Soft offer. Message 3 (48hrs later): Final nudge with urgency. Each under 160 characters.
#08
Google Business Profile Post
GoogleLocal SEOUnder 1500 chars
📋 Copy & Paste →
Write a Google Business Profile post for a [niche] business to attract local leads. Include a pain point, brief solution, social proof placeholder, and a CTA with a GHL booking link. Under 1500 characters. Conversational tone.
#09
Referral Request Script (SMS)
SMSCasual toneIncentive included
📋 Copy & Paste →
Write a text message script for a [niche] business owner to send to satisfied clients asking for referrals. Casual, not pushy. Include a simple incentive mention. Should feel like a friend texting, not a corporation.
#10
Niche Market Research Prompt
ResearchPain pointsMessaging clarity
📋 Copy & Paste →
Act as a market researcher. For [niche] businesses in [location], identify: 1) Top 3 pain points getting clients, 2) Objections to marketing services, 3) Their dream outcome, 4) The exact words they use to describe their problems.
GHL Agency Starter Prompt PackCategory 02 of 06
🔄
Prompts #11–#20
Follow-Up & Nurture Sequences
Turn cold leads into booked calls. Speed-to-lead SMS, nurture emails, no-show recovery, and objection handlers.
#11
5-Day Email Nurture Sequence
Email5 emailsPost lead magnet
📋 Copy & Paste →
Write a 5-day email nurture for leads who opted into my free lead magnet for [niche] businesses. Day 1: Deliver + warm welcome. Day 2: Pain story. Day 3: Educational value. Day 4: Social proof. Day 5: Soft discovery call pitch. Conversational, short paragraphs.
#12
Speed-to-Lead SMS (Fires Within 60 Seconds)
SMS160 charsGHL auto-response
📋 Copy & Paste →
Write a GHL SMS auto-response that fires within 60 seconds of a new Facebook ad lead. Greet by first name, reference the opt-in, ask one qualifying question, hint someone will follow up. Under 160 characters.
#13
No-Show Follow-Up Sequence
SMS + Email3 stepsSame day → Day 3
📋 Copy & Paste →
Write a 3-step follow-up for leads who booked but didn't show. Step 1 (same day): Empathetic reschedule text. Step 2 (next day): Email with value + reschedule link. Step 3 (Day 3): Final "breaking up" text with urgency. Match [niche] context.
#14
Post-Discovery Call — "I Need to Think About It"
EmailUnder 300 wordsObjection handler
📋 Copy & Paste →
Write a follow-up email within 1 hour after a discovery call where the prospect said "I need to think about it." Recap their pain points (placeholders), reinforce ROI, address objection [objection], include soft next step. Under 300 words.
#15
Appointment Reminder Sequence
SMS + Email3-part24h / 2h / 30min
📋 Copy & Paste →
Write a 3-part appointment reminder for a [niche] business: 1) 24 hours before (email + SMS), 2) 2 hours before (SMS only), 3) 30 minutes before (SMS only). Keep SMS under 160 characters. Friendly, not robotic.
GHL Agency Starter Prompt PackCategory 02 — Continued
#16
Lead Qualification Chatbot Script
GHL Chatbot5 questionsButton options
📋 Copy & Paste →
Create a 5-question chatbot flow to qualify leads for a [niche] business. Filter for: budget, timeline, problem severity, decision-maker status, location. Write 2–3 button answer options per question. Booking CTA for qualified leads; soft redirect for others.
#17
Win-Back Email — Cold Leads (90+ Days)
EmailRe-engagementZero pressure
📋 Copy & Paste →
Write a re-engagement email for leads who went cold 90+ days ago in a [niche] GHL CRM. Include 3 subject line options. Body: brief, curious, zero pressure, one CTA. Should feel like a human checking in, not a system email.
#18
Objection Handler — "Too Expensive"
Email + SMSROI reframeEntry point offer
📋 Copy & Paste →
Write a follow-up (email + SMS version) for a prospect who said your services are too expensive. Reframe cost as investment with ROI placeholder, offer an alternative entry point (smaller package or payment plan). Do not be defensive.
#19
Social Proof Email — Case Study Format
EmailStorytellingUnder 250 words
📋 Copy & Paste →
Write a short case study email for [niche] clients. Format: Client description → Problem → GHL solution → Results (placeholder numbers) → CTA. Under 250 words. Storytelling style, not corporate.
#20
Referral Thank You + Subtle Upsell SMS
SMSUnder 160 charsWarm + personal
📋 Copy & Paste →
Write an SMS after receiving a referral from an existing client. Thank them, mention a small reward placeholder, and subtly introduce one additional service. Warm and personal. Under 160 characters.
GHL Agency Starter Prompt PackCategory 03 of 06
🤝
Prompts #21–#28
Client Onboarding
Impress from day one. Welcome emails, kickoff agendas, SOPs, questionnaires, and expectation-setting.
#21
Welcome Email — New Client
EmailUnder 300 words7-day preview
📋 Copy & Paste →
Write a warm, professional welcome email for a new client joining my GHL agency. Include: what they can expect in the first 7 days, dedicated point of contact, how to reach us, and a link to their onboarding form. Excited but confident tone. Under 300 words.
#22
Client Onboarding Questionnaire
FormBrand + GoalsTech access
📋 Copy & Paste →
Create a comprehensive onboarding questionnaire for a new [niche] client at my GHL agency. Cover: business background, target customer, current marketing, brand voice, competitors, 30/60/90-day goals, login credentials needed, and communication preferences.
#23
Kickoff Call Agenda — 60 Minutes
Agenda6 sectionsTime-blocked
📋 Copy & Paste →
Write a 60-minute kickoff call agenda for a new [niche] client. Sections: intro/rapport (5 min), questionnaire review (15 min), goal alignment (10 min), tech setup walkthrough (15 min), workflow review (10 min), Q&A (5 min). Add talking points for each section.
#24
SOP: GHL Sub-Account Setup
SOPTeam-readyStep-by-step
📋 Copy & Paste →
Write a step-by-step SOP for setting up a new GHL sub-account for a [niche] client. Include: account creation, branding setup, pipeline creation, calendar/booking setup, automation triggers, and integration checklist. Written for a team member to follow without supervision.
#25
Client Communication Policy Document
DocumentUnder 400 wordsPolicy
📋 Copy & Paste →
Write a "Client Communication Policy" document for new agency clients. Cover: response times, communication channels, revision policy, monthly reporting schedule, escalation process, and office hours. Firm but friendly tone. Under 400 words.
GHL Agency Starter Prompt PackCategory 03 — Continued
#26
30-Day Onboarding Checklist (Client-Facing)
ChecklistWeek-by-weekClient vs Agency
📋 Copy & Paste →
Create a client-facing 30-day onboarding checklist for a GHL agency. Week 1: Setup & Access. Week 2: Campaign Launch. Week 3: First Optimization. Week 4: First Report + Review. Separate what the CLIENT does vs. what the AGENCY handles.
#27
Tech Stack Access Request Email
EmailAccess requestSecurity reassurance
📋 Copy & Paste →
Write an email requesting all tech access needed to set up a new client's GHL account. List what's needed (Facebook Ads Manager, Google Business, website access, etc.) with clear instructions for each. Reassure them about security. Friendly, confident tone.
#28
Expectation-Setting Email — Week 1
EmailTimelinesTransparent
📋 Copy & Paste →
Write a "Setting Expectations" email to send after the kickoff call. Cover: realistic timelines for results, what success looks like in month 1 vs. month 3, what we need from the client to succeed, and how to avoid common pitfalls. Confident and transparent.
📢
Prompts #29–#36
Ad Copy & Sales Funnels
Turn clicks into paying clients. Facebook ads, landing pages, retargeting, email funnels, and full sales pages.
#29
Facebook Ad Copy — 3 Angle Variations
Facebook AdsPAS · Proof · CuriosityMobile-optimized
📋 Copy & Paste →
Write 3 Facebook ad variations for a [niche] business targeting [audience]. Variation A: PAS. Variation B: Social proof/results. Variation C: Curiosity/question. Include headline (40 chars max), primary text (125 chars for mobile), and CTA button suggestion.
#30
Landing Page Copy — Lead Gen Funnel
FunnelUnder 400 wordsConversion-focused
📋 Copy & Paste →
Write full landing page copy for a [niche] lead generation funnel. Include: hero headline + subheadline, 3 benefit bullets, social proof section (placeholder), short form intro, trust signals, and footer disclaimer. Conversion-optimized. Under 400 words total.
GHL Agency Starter Prompt PackCategory 04 — Continued
#31
Thank You Page + Low-Ticket Upsell
Funnel$27–$47 upsellConfirm → Curiosity
📋 Copy & Paste →
Write copy for a thank-you page after a [niche] lead opts into a free offer. Confirm signup, set expectations for next steps, and introduce a low-ticket upsell at $27–$47. Create curiosity without being pushy.
#32
Paid Ad Email Funnel — 5-Email Sequence
Email5 emailsUnder 200 words each
📋 Copy & Paste →
Write a 5-email sequence for leads from a paid Facebook ad for a [niche] business. Email 1: Deliver lead magnet. Email 2 (Day 2): Value + story. Email 3 (Day 3): Testimonial. Email 4 (Day 4): Offer intro. Email 5 (Day 5): Urgency close. Each under 200 words.
#33
Retargeting Ad Copy — 3 Objections Handled
Retargeting3 angles2–3 sentences each
📋 Copy & Paste →
Write 3 retargeting ad scripts for people who visited a [niche] landing page but didn't opt in. Objection 1: "I'm not sure it works." Objection 2: "I don't have time." Objection 3: "I've tried this before." 2–3 sentences each.
#34
Full Sales Page — Agency Service
Sales Page6 sections5 FAQs included
📋 Copy & Paste →
Write a full sales page for a GHL agency offering "Done-For-You Lead Generation" to [niche] businesses at $[price]/month. Sections: Hero, Problem, Why us, What's included, Results/proof, FAQ (5 questions), and final CTA. Confident, direct, no fluff.
#35
Abandoned Form Follow-Up Sequence
Email + SMSLow-pressure1hr + next day
📋 Copy & Paste →
Write a 2-message sequence for leads who started a [niche] inquiry form but didn't finish. Message 1 (email, 1 hour later): Curious, helpful. Message 2 (SMS, next day): Short, direct. Both should make completing the form feel easy and low-pressure.
#36
Webinar / Workshop Invitation Email
EmailUnder 250 wordsRSVP CTA
📋 Copy & Paste →
Write a free online workshop invitation email for a [niche] marketing agency. Topic: [workshop title]. Include: 3 learning bullet points, who it's for, date/time placeholder, and a clear RSVP CTA. Build excitement without overpromising. Under 250 words.
GHL Agency Starter Prompt PackCategory 05 of 06
📊
Prompts #37–#43
Client Reporting & Retention
Keep clients happy and paying month after month. Reports, check-ins, upsells, damage control, and renewals.
#37
Monthly Report Summary Email
EmailMetrics placeholdersUnder 400 words
📋 Copy & Paste →
Write a monthly performance report email for a GHL agency. Include: month overview, key metrics (leads, calls booked, revenue — placeholders), what worked, what we're optimizing, and next month's focus. Professional but readable. Under 400 words.
#38
Monthly Client Check-In SMS
SMSUnder 160 charsPersonal feel
📋 Copy & Paste →
Write a casual monthly check-in SMS from an agency to a client. Feel personal, briefly reference results, ask how they feel about progress, invite a quick call if they want to chat. Under 160 characters.
#39
Handling an Unhappy Client — Email Response
EmailSolution-focusedGoodwill gesture
📋 Copy & Paste →
Write a response email to a client unhappy with their 30-day results. Acknowledge frustration, take responsibility where appropriate, explain adjustments being made, give a realistic revised timeline, and offer a goodwill gesture. Calm, confident, solution-focused.
#40
Upsell Email — Introduce a New Add-On Service
EmailExclusive framingUnder 250 words
📋 Copy & Paste →
Write an email to an existing client introducing add-on service [service name]. Frame as exclusive to current clients. Explain the benefit in terms of THEIR results, not your features. Include social proof placeholder and soft CTA. Under 250 words.
#41
Contract Renewal Email — 60 Days Out
EmailRecap winsRenewal incentive
📋 Copy & Paste →
Write a proactive retention email sent 60 days before a client's contract ends. Recap their wins, preview what's coming next quarter, and make staying feel like the obvious choice. Include a limited-time renewal incentive placeholder. Warm, confident tone.
#42
Case Study / Testimonial Request Email
EmailEasy askUnder 200 words
📋 Copy & Paste →
Write an email asking a happy client for a testimonial or case study. Make it easy — offer to write it for them based on a short call or 3 quick questions. Explain how it benefits them too (free PR, exposure). Under 200 words.
#43
Graceful Offboarding Email
EmailLeave door openNo guilt-tripping
📋 Copy & Paste →
Write a graceful offboarding email for a client who's canceling. Thank them, offer a clean handoff, ask for honest feedback (link to a short form), leave the door open for future work, and wish them well. No guilt-tripping. Professional and warm.
GHL Agency Starter Prompt PackCategory 06 of 06
📱
Prompts #44–#50
Social Media Content
Build authority and attract inbound leads. LinkedIn, Instagram, TikTok, 30-day calendar, and newsletter.
#44
LinkedIn Thought Leadership Post
LinkedIn150–250 wordsEngagement question
📋 Copy & Paste →
Write a LinkedIn post from a GHL agency owner sharing a lesson from working with [niche] businesses. Format: hook line + 3–5 short insight paragraphs + engagement question at the end. Conversational, no corporate speak. 150–250 words.
#45
Instagram Caption Pack — 5 Captions
Instagram5 content typesWith hashtags
📋 Copy & Paste →
Write 5 Instagram captions for a GHL marketing agency. Mix: 1) Behind-the-scenes, 2) Client result (placeholder numbers), 3) Educational tip, 4) Motivational/mindset, 5) Offer/CTA post. Each with 3–5 relevant hashtag suggestions.
#46
TikTok / Reels Script — 60 Seconds
TikTok3-sec hookComment CTA
📋 Copy & Paste →
Write a 60-second TikTok/Reels script: "3 things [niche] businesses do that kill their leads." Hook in first 3 seconds. Fast-paced, punchy sentences. End with a CTA to follow or comment a word.
#47
30-Day Social Media Content Calendar
Calendar4 posts/weekTable format
📋 Copy & Paste →
Create a 30-day social media calendar for a GHL agency targeting [niche] businesses. 4 posts/week (Mon, Tue, Thu, Fri). Mix: 40% educational, 20% social proof, 20% personal/brand, 20% promotional. Table: Day, Content Type, Topic, Platform.
#48
Instagram Story Poll / Quiz Sequence
Stories5 slidesLead qualifying
📋 Copy & Paste →
Create a 5-slide Instagram Story sequence for a GHL agency using polls to engage followers and qualify leads. Each slide should move toward identifying a pain point and pointing to a solution. Include slide text and suggested poll options.
#49
Weekly Email Newsletter Template
EmailUnder 400 wordsValue-first
📋 Copy & Paste →
Write a weekly email newsletter for a GHL agency subscriber list. Sections: 1 quick insight/tip (150 words), 1 tool recommendation, 1 success story snippet (placeholder), and a PS with a soft CTA. Conversational, value-first. Under 400 words total.
#50
Personal Brand Bio — 3 Platforms
Twitter/XInstagramLinkedIn
📋 Copy & Paste →
Write 3 personal brand bio versions for a GHL agency owner: 1) Twitter/X (160 chars), 2) Instagram (150 words max), 3) LinkedIn headline + about section (300 words). Hook: [your name] helps [niche] businesses stop losing leads and start booking clients on autopilot.
GHL Agency Starter Prompt PackBonus Resources

Exclusive Extras

Make Every Prompt Work Harder

🎯
Universal Persona Primer
Add before ANY prompt for better output:
"You are an expert GHL marketing strategist for [niche] businesses. Write in a conversational, direct tone — no corporate language, no filler, no AI-sounding phrases. Every sentence earns its place."
🔄
Iteration Commands
After any output, follow up with:

→ "Make it 30% shorter"
→ "Add more urgency"
→ "Write 3 A/B variations"
→ "Sound more casual"
→ "Rewrite the subject line 5 ways"
→ "Add a P.S. line"
🤖
Best AI Tools for This Pack
ChatGPT GPT-4o
Best for all-around copywriting

Claude Sonnet
Best for SOPs & structured docs

Gemini 1.5 Pro
Best for research-heavy prompts
Quick Start (15 Minutes)
Step 1 → Run Prompt #1
Cold DM for your niche

Step 2 → Run Prompt #12
Speed-to-Lead SMS for GHL

Step 3 → Run Prompt #21
Welcome email for first client
💡 The Swipe File Strategy — Your Unfair Advantage
Every time a prompt output performs — a DM gets a reply, an email gets opened, a hook stops the scroll — save it. Create a Google Doc called "Agency Swipe File." After 90 days you'll have a battle-tested library of proven copy you can remix and reuse forever.
🎉 You're All Set

50 Prompts Away From a
Fully Automated Agency

Stop writing from scratch. Fill in the blanks, run the prompts, and watch your GHL workflows do the heavy lifting.

Start With Prompt #1 →

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MelAI  ✦  HireAI  ·  2026