# GHL Agency Starter Prompt Pack
## 50 Ready-to-Use ChatGPT Prompts for GHL Agencies

**Volume 1 — GHL Essentials | 2026 Edition**
*Built by MelAI ✦ HireAI*

---

**50 Prompts · 6 Categories · Unlimited Uses**

Categories covered: 🎯 Lead Generation · 🔄 Follow-Up Sequences · 🤝 Client Onboarding · 📢 Ad Copy & Funnels · 📊 Client Retention · 📱 Social Media

---

## How to Use This Prompt Pack

**01 — Fill In the Brackets**
Every prompt has [placeholders] in brackets. Replace them with your niche, client name, offer, or specific details before running the prompt.

**02 — Pick Your AI Tool**
Works with ChatGPT GPT-4o, Claude, or Gemini. ChatGPT GPT-4o gives the best copywriting output for marketing content.

**03 — Iterate & Refine**
After the first output follow up: "Make it shorter", "More casual", "Add urgency", or "Write 3 variations." The prompt is just the starting point.

**04 — Build Your Swipe File**
Save every output that works into a Google Doc. After 90 days you'll have a library of proven copy to reuse across all your clients.

> ⚡ **Power Move:** Add this before any prompt for agency-quality output:
> *"You are an expert GHL marketing strategist for [niche] businesses. Write in a conversational, direct tone — no corporate language, no filler, no AI-sounding phrases."*

**Paste these outputs directly into GHL:** Email Templates · SMS Workflows · Funnel Pages · Chatbot Flows · Social Planner · SOPs & Snapshots

---

## Table of Contents

| # | Category | Prompts |
|---|----------|---------|
| 01 | 🎯 Lead Generation | #1–#10 |
| 02 | 🔄 Follow-Up & Nurture Sequences | #11–#20 |
| 03 | 🤝 Client Onboarding | #21–#28 |
| 04 | 📢 Ad Copy & Sales Funnels | #29–#36 |
| 05 | 📊 Client Reporting & Retention | #37–#43 |
| 06 | 📱 Social Media Content | #44–#50 |

🚀 **Quick Start:** Run Prompt #1 (Cold DM), Prompt #12 (Speed-to-Lead SMS), and Prompt #21 (Welcome Email). Three working GHL assets in 15 minutes.

---

# 🎯 CATEGORY 01 — LEAD GENERATION
*Prompts #1–#10 | Fill your pipeline with qualified leads.*

---

### Prompt #01 — Cold Outreach DM (Instagram / Facebook)
**Tags:** DM · 60 words max · Soft CTA

📋 **Copy & Paste:**
> Write a 3-sentence cold DM for a [niche] business owner introducing my GHL-powered marketing agency. Feel human, not salesy, mention ONE pain point (slow lead response), end with a soft CTA asking if they're open to a quick chat. Under 60 words.

---

### Prompt #02 — Cold Email Subject Lines (A/B Test Pack)
**Tags:** Email · 10 subject lines · 3 angles

📋 **Copy & Paste:**
> Write 10 cold email subject lines for a marketing agency targeting [niche] business owners. Make 5 curiosity-based, 3 pain-point-based, and 2 results-based. Avoid spam words like "free" or "guaranteed". Goal: high open rates.

---

### Prompt #03 — Lead Magnet Title Generator
**Tags:** Lead Magnets · 10 ideas · Fast results

📋 **Copy & Paste:**
> Generate 10 irresistible lead magnet titles for [niche] business owners. Each should promise a specific, fast result. Format: [Number] + [Outcome] + [Timeframe]. Example: "5 Texts That Book Appointments in 24 Hours".

---

### Prompt #04 — Facebook Ad Hook Pack
**Tags:** Facebook Ads · 7 hooks · 3 hook types

📋 **Copy & Paste:**
> Write 7 scroll-stopping hooks for Facebook/Instagram ads targeting [niche] owners struggling to get leads. Mix question hooks, bold statement hooks, and story hooks. Each hook should grab attention in the first line.

---

### Prompt #05 — LinkedIn Prospecting Message Sequence
**Tags:** LinkedIn · 3 messages · 3 days apart

📋 **Copy & Paste:**
> Write a LinkedIn connection request + 2 follow-up messages (3 days apart each) targeting [niche] business owners. Goal: book a discovery call. Professional but conversational. No pitching in message 1.

---

### Prompt #06 — VSL (Video Sales Letter) Script Outline
**Tags:** Video · 5 minutes · 6 sections

📋 **Copy & Paste:**
> Create a 5-minute VSL script outline for a GHL agency targeting [niche] businesses. Include: Hook (30s), Pain Agitation (60s), Solution (60s), Social Proof (60s), Offer Breakdown (60s), CTA (30s).

---

### Prompt #07 — Database Reactivation SMS Sequence
**Tags:** SMS · 3 messages · 160 chars each

📋 **Copy & Paste:**
> Write a 3-message SMS sequence to reactivate cold leads in a [niche] business's old database. Message 1: Re-engage with curiosity. Message 2 (24hrs later): Soft offer. Message 3 (48hrs later): Final nudge with urgency. Each under 160 characters.

---

### Prompt #08 — Google Business Profile Post
**Tags:** Google · Local SEO · Under 1500 chars

📋 **Copy & Paste:**
> Write a Google Business Profile post for a [niche] business to attract local leads. Include a pain point, brief solution, social proof placeholder, and a CTA with a GHL booking link. Under 1500 characters. Conversational tone.

---

### Prompt #09 — Referral Request Script (SMS)
**Tags:** SMS · Casual tone · Incentive included

📋 **Copy & Paste:**
> Write a text message script for a [niche] business owner to send to satisfied clients asking for referrals. Casual, not pushy. Include a simple incentive mention. Should feel like a friend texting, not a corporation.

---

### Prompt #10 — Niche Market Research Prompt
**Tags:** Research · Pain points · Messaging clarity

📋 **Copy & Paste:**
> Act as a market researcher. For [niche] businesses in [location], identify: 1) Top 3 pain points getting clients, 2) Objections to marketing services, 3) Their dream outcome, 4) The exact words they use to describe their problems.

---

# 🔄 CATEGORY 02 — FOLLOW-UP & NURTURE SEQUENCES
*Prompts #11–#20 | Turn cold leads into booked calls.*

---

### Prompt #11 — 5-Day Email Nurture Sequence
**Tags:** Email · 5 emails · Post lead magnet

📋 **Copy & Paste:**
> Write a 5-day email nurture for leads who opted into my free lead magnet for [niche] businesses. Day 1: Deliver + warm welcome. Day 2: Pain story. Day 3: Educational value. Day 4: Social proof. Day 5: Soft discovery call pitch. Conversational, short paragraphs.

---

### Prompt #12 — Speed-to-Lead SMS (Fires Within 60 Seconds)
**Tags:** SMS · 160 chars · GHL auto-response

📋 **Copy & Paste:**
> Write a GHL SMS auto-response that fires within 60 seconds of a new Facebook ad lead. Greet by first name, reference the opt-in, ask one qualifying question, hint someone will follow up. Under 160 characters.

---

### Prompt #13 — No-Show Follow-Up Sequence
**Tags:** SMS + Email · 3 steps · Same day → Day 3

📋 **Copy & Paste:**
> Write a 3-step follow-up for leads who booked but didn't show. Step 1 (same day): Empathetic reschedule text. Step 2 (next day): Email with value + reschedule link. Step 3 (Day 3): Final "breaking up" text with urgency. Match [niche] context.

---

### Prompt #14 — Post-Discovery Call — "I Need to Think About It"
**Tags:** Email · Under 300 words · Objection handler

📋 **Copy & Paste:**
> Write a follow-up email within 1 hour after a discovery call where the prospect said "I need to think about it." Recap their pain points (placeholders), reinforce ROI, address objection [objection], include soft next step. Under 300 words.

---

### Prompt #15 — Appointment Reminder Sequence
**Tags:** SMS + Email · 3-part · 24h / 2h / 30min

📋 **Copy & Paste:**
> Write a 3-part appointment reminder for a [niche] business: 1) 24 hours before (email + SMS), 2) 2 hours before (SMS only), 3) 30 minutes before (SMS only). Keep SMS under 160 characters. Friendly, not robotic.

---

### Prompt #16 — Lead Qualification Chatbot Script
**Tags:** GHL Chatbot · 5 questions · Button options

📋 **Copy & Paste:**
> Create a 5-question chatbot flow to qualify leads for a [niche] business. Filter for: budget, timeline, problem severity, decision-maker status, location. Write 2–3 button answer options per question. Booking CTA for qualified leads; soft redirect for others.

---

### Prompt #17 — Win-Back Email (Cold Leads — 90+ Days)
**Tags:** Email · Re-engagement · Zero pressure

📋 **Copy & Paste:**
> Write a re-engagement email for leads who went cold 90+ days ago in a [niche] GHL CRM. Include 3 subject line options. Body: brief, curious, zero pressure, one CTA. Should feel like a human checking in, not a system email.

---

### Prompt #18 — Objection Handler — "Too Expensive"
**Tags:** Email + SMS · ROI reframe · Entry point offer

📋 **Copy & Paste:**
> Write a follow-up (email + SMS version) for a prospect who said your services are too expensive. Reframe cost as investment with ROI placeholder, offer an alternative entry point (smaller package or payment plan). Do not be defensive.

---

### Prompt #19 — Social Proof Email — Case Study Format
**Tags:** Email · Storytelling · Under 250 words

📋 **Copy & Paste:**
> Write a short case study email for [niche] clients. Format: Client description → Problem → GHL solution → Results (placeholder numbers) → CTA. Under 250 words. Storytelling style, not corporate.

---

### Prompt #20 — Referral Thank You + Subtle Upsell SMS
**Tags:** SMS · Under 160 chars · Warm + personal

📋 **Copy & Paste:**
> Write an SMS after receiving a referral from an existing client. Thank them, mention a small reward placeholder, and subtly introduce one additional service. Warm and personal. Under 160 characters.

---

# 🤝 CATEGORY 03 — CLIENT ONBOARDING
*Prompts #21–#28 | Impress from day one.*

---

### Prompt #21 — Welcome Email (New Client)
**Tags:** Email · Under 300 words · 7-day preview

📋 **Copy & Paste:**
> Write a warm, professional welcome email for a new client joining my GHL agency. Include: what they can expect in the first 7 days, dedicated point of contact, how to reach us, and a link to their onboarding form. Excited but confident tone. Under 300 words.

---

### Prompt #22 — Client Onboarding Questionnaire
**Tags:** Form · Brand + Goals · Tech access

📋 **Copy & Paste:**
> Create a comprehensive onboarding questionnaire for a new [niche] client at my GHL agency. Cover: business background, target customer, current marketing, brand voice, competitors, 30/60/90-day goals, login credentials needed, and communication preferences.

---

### Prompt #23 — Kickoff Call Agenda (60 Minutes)
**Tags:** Agenda · 6 sections · Time-blocked

📋 **Copy & Paste:**
> Write a 60-minute kickoff call agenda for a new [niche] client. Sections: intro/rapport (5 min), questionnaire review (15 min), goal alignment (10 min), tech setup walkthrough (15 min), workflow review (10 min), Q&A (5 min). Add talking points for each section.

---

### Prompt #24 — SOP: GHL Sub-Account Setup
**Tags:** SOP · Team-ready · Step-by-step

📋 **Copy & Paste:**
> Write a step-by-step SOP for setting up a new GHL sub-account for a [niche] client. Include: account creation, branding setup, pipeline creation, calendar/booking setup, automation triggers, and integration checklist. Written for a team member to follow without supervision.

---

### Prompt #25 — Client Communication Policy Document
**Tags:** Document · Under 400 words · Policy

📋 **Copy & Paste:**
> Write a "Client Communication Policy" document for new agency clients. Cover: response times, communication channels, revision policy, monthly reporting schedule, escalation process, and office hours. Firm but friendly tone. Under 400 words.

---

### Prompt #26 — 30-Day Onboarding Checklist (Client-Facing)
**Tags:** Checklist · Week-by-week · Client vs Agency

📋 **Copy & Paste:**
> Create a client-facing 30-day onboarding checklist for a GHL agency. Week 1: Setup & Access. Week 2: Campaign Launch. Week 3: First Optimization. Week 4: First Report + Review. Separate what the CLIENT does vs. what the AGENCY handles.

---

### Prompt #27 — Tech Stack Access Request Email
**Tags:** Email · Access request · Security reassurance

📋 **Copy & Paste:**
> Write an email requesting all tech access needed to set up a new client's GHL account. List what's needed (Facebook Ads Manager, Google Business, website access, etc.) with clear instructions for each. Reassure them about security. Friendly, confident tone.

---

### Prompt #28 — Expectation-Setting Email (Week 1)
**Tags:** Email · Timelines · Transparent

📋 **Copy & Paste:**
> Write a "Setting Expectations" email to send after the kickoff call. Cover: realistic timelines for results, what success looks like in month 1 vs. month 3, what we need from the client to succeed, and how to avoid common pitfalls. Confident and transparent.

---

# 📢 CATEGORY 04 — AD COPY & SALES FUNNELS
*Prompts #29–#36 | Turn clicks into paying clients.*

---

### Prompt #29 — Facebook Ad Copy (3 Angle Variations)
**Tags:** Facebook Ads · PAS · Proof · Curiosity · Mobile-optimized

📋 **Copy & Paste:**
> Write 3 Facebook ad variations for a [niche] business targeting [audience]. Variation A: PAS (Problem-Agitation-Solution). Variation B: Social proof/results. Variation C: Curiosity/question. Include headline (40 chars max), primary text (125 chars for mobile), and CTA button suggestion.

---

### Prompt #30 — Landing Page Copy (Lead Gen Funnel)
**Tags:** Funnel · Under 400 words · Conversion-focused

📋 **Copy & Paste:**
> Write full landing page copy for a [niche] lead generation funnel. Include: hero headline + subheadline, 3 benefit bullets, social proof section (placeholder), short form intro, trust signals, and footer disclaimer. Conversion-optimized. Under 400 words total.

---

### Prompt #31 — Thank You Page + Low-Ticket Upsell
**Tags:** Funnel · $27–$47 upsell · Confirm → Curiosity

📋 **Copy & Paste:**
> Write copy for a thank-you page after a [niche] lead opts into a free offer. Confirm signup, set expectations for next steps, and introduce a low-ticket upsell at $27–$47. Create curiosity without being pushy.

---

### Prompt #32 — Paid Ad Email Funnel (5-Email Sequence)
**Tags:** Email · 5 emails · Under 200 words each

📋 **Copy & Paste:**
> Write a 5-email sequence for leads from a paid Facebook ad for a [niche] business. Email 1: Deliver lead magnet. Email 2 (Day 2): Value + story. Email 3 (Day 3): Testimonial. Email 4 (Day 4): Offer intro. Email 5 (Day 5): Urgency close. Each under 200 words.

---

### Prompt #33 — Retargeting Ad Copy (3 Objections Handled)
**Tags:** Retargeting · 3 angles · 2–3 sentences each

📋 **Copy & Paste:**
> Write 3 retargeting ad scripts for people who visited a [niche] landing page but didn't opt in. Objection 1: "I'm not sure it works." Objection 2: "I don't have time." Objection 3: "I've tried this before." 2–3 sentences each.

---

### Prompt #34 — Full Sales Page (Agency Service)
**Tags:** Sales Page · 6 sections · 5 FAQs included

📋 **Copy & Paste:**
> Write a full sales page for a GHL agency offering "Done-For-You Lead Generation" to [niche] businesses at $[price]/month. Sections: Hero, Problem, Why us, What's included, Results/proof, FAQ (5 questions), and final CTA. Confident, direct, no fluff.

---

### Prompt #35 — Abandoned Form Follow-Up Sequence
**Tags:** Email + SMS · Low-pressure · 1hr + next day

📋 **Copy & Paste:**
> Write a 2-message sequence for leads who started a [niche] inquiry form but didn't finish. Message 1 (email, 1 hour later): Curious, helpful. Message 2 (SMS, next day): Short, direct. Both should make completing the form feel easy and low-pressure.

---

### Prompt #36 — Webinar / Workshop Invitation Email
**Tags:** Email · Under 250 words · RSVP CTA

📋 **Copy & Paste:**
> Write a free online workshop invitation email for a [niche] marketing agency. Topic: [workshop title]. Include: 3 learning bullet points, who it's for, date/time placeholder, and a clear RSVP CTA. Build excitement without overpromising. Under 250 words.

---

# 📊 CATEGORY 05 — CLIENT REPORTING & RETENTION
*Prompts #37–#43 | Keep clients happy and paying month after month.*

---

### Prompt #37 — Monthly Report Summary Email
**Tags:** Email · Metrics placeholders · Under 400 words

📋 **Copy & Paste:**
> Write a monthly performance report email for a GHL agency. Include: month overview, key metrics (leads, calls booked, revenue — placeholders), what worked, what we're optimizing, and next month's focus. Professional but readable. Under 400 words.

---

### Prompt #38 — Monthly Client Check-In SMS
**Tags:** SMS · Under 160 chars · Personal feel

📋 **Copy & Paste:**
> Write a casual monthly check-in SMS from an agency to a client. Feel personal, briefly reference results, ask how they feel about progress, invite a quick call if they want to chat. Under 160 characters.

---

### Prompt #39 — Handling an Unhappy Client (Email Response)
**Tags:** Email · Solution-focused · Goodwill gesture

📋 **Copy & Paste:**
> Write a response email to a client unhappy with their 30-day results. Acknowledge frustration, take responsibility where appropriate, explain adjustments being made, give a realistic revised timeline, and offer a goodwill gesture. Calm, confident, solution-focused.

---

### Prompt #40 — Upsell Email (Introduce a New Add-On Service)
**Tags:** Email · Exclusive framing · Under 250 words

📋 **Copy & Paste:**
> Write an email to an existing client introducing add-on service [service name]. Frame as exclusive to current clients. Explain the benefit in terms of THEIR results, not your features. Include social proof placeholder and soft CTA. Under 250 words.

---

### Prompt #41 — Contract Renewal Email (60 Days Out)
**Tags:** Email · Recap wins · Renewal incentive

📋 **Copy & Paste:**
> Write a proactive retention email sent 60 days before a client's contract ends. Recap their wins, preview what's coming next quarter, and make staying feel like the obvious choice. Include a limited-time renewal incentive placeholder. Warm, confident tone.

---

### Prompt #42 — Case Study / Testimonial Request Email
**Tags:** Email · Easy ask · Under 200 words

📋 **Copy & Paste:**
> Write an email asking a happy client for a testimonial or case study. Make it easy — offer to write it for them based on a short call or 3 quick questions. Explain how it benefits them too (free PR, exposure). Under 200 words.

---

### Prompt #43 — Graceful Offboarding Email
**Tags:** Email · Leave door open · No guilt-tripping

📋 **Copy & Paste:**
> Write a graceful offboarding email for a client who's canceling. Thank them, offer a clean handoff, ask for honest feedback (link to a short form), leave the door open for future work, and wish them well. No guilt-tripping. Professional and warm.

---

# 📱 CATEGORY 06 — SOCIAL MEDIA CONTENT
*Prompts #44–#50 | Build authority and attract inbound leads.*

---

### Prompt #44 — LinkedIn Thought Leadership Post
**Tags:** LinkedIn · 150–250 words · Engagement question

📋 **Copy & Paste:**
> Write a LinkedIn post from a GHL agency owner sharing a lesson from working with [niche] businesses. Format: hook line + 3–5 short insight paragraphs + engagement question at the end. Conversational, no corporate speak. 150–250 words.

---

### Prompt #45 — Instagram Caption Pack (5 Captions)
**Tags:** Instagram · 5 content types · With hashtags

📋 **Copy & Paste:**
> Write 5 Instagram captions for a GHL marketing agency. Mix: 1) Behind-the-scenes, 2) Client result (placeholder numbers), 3) Educational tip, 4) Motivational/mindset, 5) Offer/CTA post. Each with 3–5 relevant hashtag suggestions.

---

### Prompt #46 — TikTok / Reels Script (60 Seconds)
**Tags:** TikTok · 3-sec hook · Comment CTA

📋 **Copy & Paste:**
> Write a 60-second TikTok/Reels script: "3 things [niche] businesses do that kill their leads." Hook in first 3 seconds. Fast-paced, punchy sentences. End with a CTA to follow or comment a word.

---

### Prompt #47 — 30-Day Social Media Content Calendar
**Tags:** Calendar · 4 posts/week · Table format

📋 **Copy & Paste:**
> Create a 30-day social media calendar for a GHL agency targeting [niche] businesses. 4 posts/week (Mon, Tue, Thu, Fri). Mix: 40% educational, 20% social proof, 20% personal/brand, 20% promotional. Table: Day, Content Type, Topic, Platform.

---

### Prompt #48 — Instagram Story Poll / Quiz Sequence
**Tags:** Stories · 5 slides · Lead qualifying

📋 **Copy & Paste:**
> Create a 5-slide Instagram Story sequence for a GHL agency using polls to engage followers and qualify leads. Each slide should move toward identifying a pain point and pointing to a solution. Include slide text and suggested poll options.

---

### Prompt #49 — Weekly Email Newsletter Template
**Tags:** Email · Under 400 words · Value-first

📋 **Copy & Paste:**
> Write a weekly email newsletter for a GHL agency subscriber list. Sections: 1 quick insight/tip (150 words), 1 tool recommendation, 1 success story snippet (placeholder), and a PS with a soft CTA. Conversational, value-first. Under 400 words total.

---

### Prompt #50 — Personal Brand Bio (3 Platforms)
**Tags:** Twitter/X · Instagram · LinkedIn

📋 **Copy & Paste:**
> Write 3 personal brand bio versions for a GHL agency owner: 1) Twitter/X (160 chars), 2) Instagram (150 words max), 3) LinkedIn headline + about section (300 words). Hook: [your name] helps [niche] businesses stop losing leads and start booking clients on autopilot.

---

# ⚡ BONUS RESOURCES

## Universal Persona Primer
Add this before ANY prompt for better output:
> *"You are an expert GHL marketing strategist for [niche] businesses. Write in a conversational, direct tone — no corporate language, no filler, no AI-sounding phrases. Every sentence earns its place."*

## Iteration Commands
After any output, follow up with:
- "Make it 30% shorter"
- "Add more urgency"
- "Write 3 A/B variations"
- "Sound more casual"
- "Rewrite the subject line 5 ways"
- "Add a P.S. line"

## Best AI Tools for This Pack
- **ChatGPT GPT-4o** — Best for all-around copywriting and long-form content
- **Claude Sonnet** — Best for SOPs, structured documents, onboarding content
- **Gemini 1.5 Pro** — Best for research-heavy and analytical prompts

## Quick Start (First 15 Minutes)
1. Run Prompt #1 → Cold DM for your niche
2. Run Prompt #12 → Speed-to-Lead SMS for GHL
3. Run Prompt #21 → Welcome email for your first client

Three working GHL assets — done.

## The Swipe File Strategy
Every time a prompt output performs — a DM gets a reply, an email gets opened, a hook stops the scroll — **save it**. Create a Google Doc called "Agency Swipe File." After 90 days you'll have a battle-tested library of proven copy you can remix and reuse forever.

---

*Built by MelAI ✦ HireAI · 2026*
*50 Prompts Away From a Fully Automated Agency*