# GHL Agency Starter Prompt Pack

## 100 Prompts · 8 Categories · Infinite Uses

**MelAI × HireAI | 2026 Expanded Edition**

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## How to Use This Prompt Pack

**01 Fill In the Brackets** — Every prompt has [placeholders]. Replace them with your niche, client name, offer, or specific details before running the prompt.

**02 Pick Your AI Tool** — Works with ChatGPT GPT-4o, Claude, or Gemini. ChatGPT GPT-4o gives the best copywriting output for marketing content.

**03 Iterate & Refine** — After the first output follow up: "Make it shorter", "More casual", "Add urgency", or "Write 3 variations."

**04 Build Your Swipe File** — Save every output that works into a Google Doc. After 90 days you'll have a library of proven copy to reuse forever.

> **POWER MOVE — Add This Before Any Prompt:**
> "You are an expert GHL marketing strategist for [niche] businesses. Write in a conversational, direct tone — no corporate language, no filler, no AI-sounding phrases."

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## Table of Contents

1. 🎯 Lead Generation (#1–#15)
2. 🔄 Follow-Up & Nurture (#16–#30)
3. 🤝 Client Onboarding (#31–#42)
4. 📢 Ad Copy & Sales Funnels (#43–#54)
5. 📊 Client Retention (#55–#66)
6. 📱 Social Media Content (#67–#78)
7. 💰 Sales & Closing Scripts (#79–#90)
8. 📧 Email Marketing (#91–#100)

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## Category 01 — 🎯 Lead Generation (Prompts #1–#15)

Fill your pipeline. Cold outreach, hooks, ad copy, database reactivation, VSL scripts, and more.

### #01 — Cold Outreach DM — Instagram / Facebook
**Tags:** DM · 60 words max · Soft CTA

Write a 3-sentence cold DM for a [niche] business owner introducing my GHL-powered marketing agency. Feel human, not salesy, mention ONE pain point (slow lead response), end with a soft CTA asking if they're open to a quick chat. Under 60 words.

### #02 — Cold Email Subject Lines — A/B Test Pack
**Tags:** Email · 10 subject lines · 3 angles

Write 10 cold email subject lines for a marketing agency targeting [niche] business owners. Make 5 curiosity-based, 3 pain-point-based, and 2 results-based. Avoid spam words like "free" or "guaranteed". Goal: high open rates.

### #03 — Lead Magnet Title Generator
**Tags:** Lead Magnets · 10 ideas · Fast results

Generate 10 irresistible lead magnet titles for [niche] business owners. Each should promise a specific, fast result. Format: [Number] + [Outcome] + [Timeframe]. Example: "5 Texts That Book Appointments in 24 Hours".

### #04 — Facebook Ad Hook Pack
**Tags:** Facebook Ads · 7 hooks · 3 hook types

Write 7 scroll-stopping hooks for Facebook/Instagram ads targeting [niche] owners struggling to get leads. Mix question hooks, bold statement hooks, and story hooks. Each hook should grab attention in the first line.

### #05 — LinkedIn Prospecting Message Sequence
**Tags:** LinkedIn · 3 messages · 3 days apart

Write a LinkedIn connection request + 2 follow-up messages (3 days apart each) targeting [niche] business owners. Goal: book a discovery call. Professional but conversational. No pitching in message 1.

### #06 — VSL (Video Sales Letter) Script Outline
**Tags:** Video · 5 minutes · 6 sections

Create a 5-minute VSL script outline for a GHL agency targeting [niche] businesses. Include: Hook (30s), Pain Agitation (60s), Solution (60s), Social Proof (60s), Offer Breakdown (60s), CTA (30s).

### #07 — Database Reactivation SMS Sequence
**Tags:** SMS · 3 messages · 160 chars each

Write a 3-message SMS sequence to reactivate cold leads in a [niche] business's old database. Message 1: Re-engage with curiosity. Message 2 (24hrs later): Soft offer. Message 3 (48hrs later): Final nudge with urgency. Each under 160 characters.

### #08 — Google Business Profile Post
**Tags:** Google · Local SEO · Under 1500 chars

Write a Google Business Profile post for a [niche] business to attract local leads. Include a pain point, brief solution, social proof placeholder, and a CTA with a GHL booking link. Under 1500 characters. Conversational tone.

### #09 — Referral Request Script (SMS)
**Tags:** SMS · Casual tone · Incentive included

Write a text message script for a [niche] business owner to send to satisfied clients asking for referrals. Casual, not pushy. Include a simple incentive mention. Should feel like a friend texting, not a corporation.

### #10 — Niche Market Research Prompt
**Tags:** Research · Pain points · Messaging clarity

Act as a market researcher. For [niche] businesses in [location], identify: 1) Top 3 pain points getting clients, 2) Objections to marketing services, 3) Their dream outcome, 4) The exact words they use to describe their problems.

### #11 — Cold Video DM Script (Loom / Instagram Reel)
**Tags:** Video DM · 60 seconds · Soft CTA

Write a 60-second cold video DM script (for Loom or a short Instagram video) for a GHL agency reaching out to [niche] business owners. Structure: 0–10s personal intro (name + why you're reaching out), 10–40s identify one specific pain point they likely face (e.g., leads not responding, no follow-up system), 40–60s soft CTA — not "buy now", just "does this sound familiar? drop me a reply". Conversational, warm, and concise. No pitch. No hard sell.

### #12 — Local Business Directory Outreach Email
**Tags:** Email · Google Maps lead · Personalized

Write a personalized cold outreach email to a [niche] business owner found on Google Maps. Reference their business name, location, and something specific from their Google reviews (placeholder). Introduce my GHL agency, mention one local-specific pain point, and offer a free 15-minute strategy call. Under 200 words. Feels hand-written, not mass-blasted.

### #13 — Partnership / Referral Partner Outreach DM
**Tags:** DM · Complementary providers · Win-win framing

Write a short DM to a [complementary service provider, e.g. web designer / accountant / business coach] proposing a referral partnership. I run a GHL marketing agency for [niche] clients. Frame it as a win-win — I send them leads, they send me leads. No money changes hands. Keep it casual and under 80 words. End with a simple yes/no question.

### #14 — Event & Webinar Follow-Up Email
**Tags:** Email · Post-event nurture · Warm lead

Write a follow-up email to someone who attended my free [workshop/webinar name] on [topic]. Thank them for attending, reference one key insight from the event (placeholder), ask one question to gauge their current situation, and invite them to a free 15-minute implementation call. Warm, conversational, not pushy. Under 250 words.

### #15 — Podcast Pitch Email
**Tags:** Email · Guest pitch · Authority positioning

Write a podcast pitch email to the host of [podcast name], a show focused on [niche/topic]. Pitch myself as a guest — I am a GHL marketing agency owner who helps [niche] businesses [result]. Suggest 3 specific episode topic ideas. Keep it under 200 words. Sound like a peer reaching out, not a fan begging for airtime.

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## Category 02 — 🔄 Follow-Up & Nurture Sequences (Prompts #16–#30)

Turn cold leads into booked calls. Speed-to-lead SMS, nurture emails, no-show recovery, and re-engagement.

### #16 — 5-Day Email Nurture Sequence
**Tags:** Email · 5 emails · Post lead magnet

Write a 5-day email nurture for leads who opted into my free lead magnet for [niche] businesses. Day 1: Deliver + warm welcome. Day 2: Pain story. Day 3: Educational value. Day 4: Social proof. Day 5: Soft discovery call pitch. Conversational, short paragraphs.

### #17 — Speed-to-Lead SMS (Fires Within 60 Seconds)
**Tags:** SMS · 160 chars · GHL auto-response

Write a GHL SMS auto-response that fires within 60 seconds of a new Facebook ad lead. Greet by first name, reference the opt-in, ask one qualifying question, hint someone will follow up. Under 160 characters.

### #18 — No-Show Follow-Up Sequence
**Tags:** SMS + Email · 3 steps · Same day to Day 3

Write a 3-step follow-up for leads who booked but did not show. Step 1 (same day): Empathetic reschedule text. Step 2 (next day): Email with value + reschedule link. Step 3 (Day 3): Final "breaking up" text with urgency. Match [niche] context.

### #19 — Post-Discovery Call — "I Need to Think About It"
**Tags:** Email · Under 300 words · Objection handler

Write a follow-up email within 1 hour after a discovery call where the prospect said "I need to think about it." Recap their pain points (placeholders), reinforce ROI, address the hesitation, include soft next step. Under 300 words.

### #20 — Appointment Reminder Sequence
**Tags:** SMS + Email · 3-part · 24h / 2h / 30min

Write a 3-part appointment reminder for a [niche] business: 1) 24 hours before (email + SMS), 2) 2 hours before (SMS only), 3) 30 minutes before (SMS only). Keep SMS under 160 characters. Friendly, not robotic.

### #21 — Lead Qualification Chatbot Script
**Tags:** GHL Chatbot · 5 questions · Button options

Create a 5-question chatbot flow to qualify leads for a [niche] business. Filter for: budget, timeline, problem severity, decision-maker status, location. Write 2-3 button answer options per question. Booking CTA for qualified leads; soft redirect for others.

### #22 — Win-Back Email — Cold Leads (90+ Days)
**Tags:** Email · Re-engagement · Zero pressure

Write a re-engagement email for leads who went cold 90+ days ago in a [niche] GHL CRM. Include 3 subject line options. Body: brief, curious, zero pressure, one CTA. Should feel like a human checking in, not a system email.

### #23 — Objection Handler — "Too Expensive"
**Tags:** Email + SMS · ROI reframe · Entry point offer

Write a follow-up (email + SMS version) for a prospect who said your services are too expensive. Reframe cost as investment with ROI placeholder, offer an alternative entry point (smaller package or payment plan). Do not be defensive.

### #24 — Social Proof Email — Case Study Format
**Tags:** Email · Storytelling · Under 250 words

Write a short case study email for [niche] clients. Format: Client description → Problem → GHL solution → Results (placeholder numbers) → CTA. Under 250 words. Storytelling style, not corporate.

### #25 — Referral Thank You + Subtle Upsell SMS
**Tags:** SMS · Under 160 chars · Warm + personal

Write an SMS after receiving a referral from an existing client. Thank them, mention a small reward placeholder, and subtly introduce one additional service. Warm and personal. Under 160 characters.

### #26 — Post-Free-Trial Conversion Email
**Tags:** Email · SaaS / GHL snapshot · Upgrade CTA

Write a conversion email sent at the end of a free trial for a GHL snapshot or SaaS product. Remind them what they experienced, highlight the top 2-3 results or features they used, address the cost objection briefly, and give a clear upgrade CTA with a time-sensitive incentive. Under 300 words.

### #27 — "Last Chance" Urgency Email
**Tags:** Email · Ethical scarcity · Final in sequence

Write the final email in a follow-up sequence for a [niche] lead who has not responded. Use ethical scarcity — limited spots, end of promotional period, or a deadline for a bonus. Be direct and honest. Do not fake urgency. End with a clear choice: now or later with no pressure. Under 200 words.

### #28 — Loom Video Follow-Up Script
**Tags:** Video script · 2 minutes · Personalized walkthrough

Write a 2-minute personalized Loom video script to send to a lead after initial contact. Structure: 0-20s greet by name + reason for the video, 20-60s walk through their specific situation and what you noticed (reference their business/niche/problem — use [placeholders]), 60-90s show a quick example or insight relevant to them, 90-120s soft CTA — reply, book a call, or just say yes/no. No screen needed — just face cam is fine.

### #29 — WhatsApp / SMS Check-In (2-Week Follow-Up)
**Tags:** SMS / WhatsApp · Casual · 2-week re-touch

Write a casual WhatsApp or SMS message to send to a lead who showed interest 2 weeks ago but went quiet. Do NOT pitch. Just check in like a human would. Reference their situation briefly, ask one simple question, keep it under 60 words. Should feel like a friend touching base, not a sales robot.

### #30 — Re-Engagement Poll SMS
**Tags:** SMS · Single question poll · Re-qualify cold lead

Write a single-question poll SMS to re-qualify a cold lead who has not responded in 30+ days. Example format: "Hey [Name] — quick question: [simple yes/no or option A/B question about their situation]. Reply A or B." Goal is to get any response to restart the conversation. Under 160 characters.

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## Category 03 — 🤝 Client Onboarding (Prompts #31–#42)

Impress from day one. Welcome emails, kickoff agendas, SOPs, escalation protocols, and milestone moments.

### #31 — Welcome Email — New Client
**Tags:** Email · Under 300 words · 7-day preview

Write a warm, professional welcome email for a new client joining my GHL agency. Include: what they can expect in the first 7 days, dedicated point of contact, how to reach us, and a link to their onboarding form. Excited but confident tone. Under 300 words.

### #32 — Client Onboarding Questionnaire
**Tags:** Form · Brand + Goals · Tech access

Create a comprehensive onboarding questionnaire for a new [niche] client at my GHL agency. Cover: business background, target customer, current marketing, brand voice, competitors, 30/60/90-day goals, login credentials needed, and communication preferences.

### #33 — Kickoff Call Agenda — 60 Minutes
**Tags:** Agenda · 6 sections · Time-blocked

Write a 60-minute kickoff call agenda for a new [niche] client. Sections: intro/rapport (5 min), questionnaire review (15 min), goal alignment (10 min), tech setup walkthrough (15 min), workflow review (10 min), Q&A (5 min). Add talking points for each section.

### #34 — SOP: GHL Sub-Account Setup
**Tags:** SOP · Team-ready · Step-by-step

Write a step-by-step SOP for setting up a new GHL sub-account for a [niche] client. Include: account creation, branding setup, pipeline creation, calendar/booking setup, automation triggers, and integration checklist. Written for a team member to follow without supervision.

### #35 — Client Communication Policy Document
**Tags:** Document · Under 400 words · Policy

Write a "Client Communication Policy" document for new agency clients. Cover: response times, communication channels, revision policy, monthly reporting schedule, escalation process, and office hours. Firm but friendly tone. Under 400 words.

### #36 — 30-Day Onboarding Checklist (Client-Facing)
**Tags:** Checklist · Week-by-week · Client vs Agency

Create a client-facing 30-day onboarding checklist for a GHL agency. Week 1: Setup & Access. Week 2: Campaign Launch. Week 3: First Optimization. Week 4: First Report + Review. Separate what the CLIENT does vs. what the AGENCY handles.

### #37 — Tech Stack Access Request Email
**Tags:** Email · Access request · Security reassurance

Write an email requesting all tech access needed to set up a new client's GHL account. List what's needed (Facebook Ads Manager, Google Business, website access, etc.) with clear instructions for each. Reassure them about security. Friendly, confident tone.

### #38 — Expectation-Setting Email — Week 1
**Tags:** Email · Timelines · Transparent

Write a "Setting Expectations" email to send after the kickoff call. Cover: realistic timelines for results, what success looks like in month 1 vs. month 3, what we need from the client to succeed, and how to avoid common pitfalls. Confident and transparent.

### #39 — Monthly Strategy Call Agenda (30-Minute)
**Tags:** Agenda · Monthly recurring · Results-focused

Write a recurring monthly strategy call agenda for an ongoing GHL agency client. Time-blocked for 30 minutes. Sections: results recap + key metrics (10 min), wins and learnings (5 min), next month's focus and campaign plan (10 min), open questions / client requests (5 min). Include suggested talking points and placeholder metrics for each section.

### #40 — New Team Member Introduction Email
**Tags:** Email · Welcome + access setup · Client-facing

Write an email to an existing client introducing a new team member who has been added to their account. Include: the new member's name, role, and how they'll support the client, any access or onboarding steps needed from the client, and reassurance that service quality and relationships remain intact. Warm and professional. Under 200 words.

### #41 — Emergency Escalation Protocol (Client-Facing Doc)
**Tags:** Document · Crisis response · GHL / ads breakage

Write a one-page client-facing Emergency Escalation Protocol for a GHL agency. Cover: what counts as an emergency (workflow breaking, ad account suspended, GHL outage, data issue), who to contact and how (WhatsApp, email, emergency line), expected response time by severity level, and what the agency will do in the first 2 hours. Clear, calm, and confidence-building.

### #42 — Success Milestone Celebration Message
**Tags:** SMS + Email · Celebrate + upsell · Milestone moment

Write a celebration message (SMS version + email version) to send when a client hits a key result milestone — for example: first 10 leads booked, first $10K month, or first sold deal from GHL. Celebrate genuinely, reference the specific result (placeholder), and introduce one natural upsell opportunity tied to their next goal. Keep it human, not corporate.

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## Category 04 — 📢 Ad Copy & Sales Funnels (Prompts #43–#54)

Turn clicks into paying clients. Facebook ads, landing pages, retargeting, Google Ads, YouTube scripts, and SMS blasts.

### #43 — Facebook Ad Copy — 3 Angle Variations
**Tags:** Facebook Ads · PAS + Proof + Curiosity · Mobile-optimized

Write 3 Facebook ad variations for a [niche] business targeting [audience]. Variation A: Problem-agitation-solution. Variation B: Social proof/results. Variation C: Curiosity/question. Include headline (40 chars max), primary text (125 chars for mobile), and CTA button suggestion.

### #44 — Landing Page Copy — Lead Gen Funnel
**Tags:** Funnel · Under 400 words · Conversion-focused

Write full landing page copy for a [niche] lead generation funnel. Include: hero headline + subheadline, 3 benefit bullets, social proof section (placeholder), short form intro, trust signals, and footer disclaimer. Conversion-optimized. Under 400 words total.

### #45 — Thank You Page + Low-Ticket Upsell
**Tags:** Funnel · $27-$47 upsell · Confirm + Curiosity

Write copy for a thank-you page after a [niche] lead opts into a free offer. Confirm signup, set expectations for next steps, and introduce a low-ticket upsell at $27-$47. Create curiosity without being pushy.

### #46 — Paid Ad Email Funnel — 5-Email Sequence
**Tags:** Email · 5 emails · Under 200 words each

Write a 5-email sequence for leads from a paid Facebook ad for a [niche] business. Email 1: Deliver lead magnet. Email 2 (Day 2): Value + story. Email 3 (Day 3): Testimonial. Email 4 (Day 4): Offer intro. Email 5 (Day 5): Urgency close. Each under 200 words.

### #47 — Retargeting Ad Copy — 3 Objections Handled
**Tags:** Retargeting · 3 angles · 2-3 sentences each

Write 3 retargeting ad scripts for people who visited a [niche] landing page but did not opt in. Objection 1: "I'm not sure it works." Objection 2: "I don't have time." Objection 3: "I've tried this before." 2-3 sentences each.

### #48 — Full Sales Page — Agency Service
**Tags:** Sales Page · 6 sections · 5 FAQs included

Write a full sales page for a GHL agency offering "Done-For-You Lead Generation" to [niche] businesses at $[price]/month. Sections: Hero, Problem, Why us, What's included, Results/proof, FAQ (5 questions), and final CTA. Confident, direct, no fluff.

### #49 — Abandoned Form Follow-Up Sequence
**Tags:** Email + SMS · Low-pressure · 1hr + next day

Write a 2-message sequence for leads who started a [niche] inquiry form but did not finish. Message 1 (email, 1 hour later): Curious, helpful. Message 2 (SMS, next day): Short, direct. Both should make completing the form feel easy and low-pressure.

### #50 — Webinar / Workshop Invitation Email
**Tags:** Email · Under 250 words · RSVP CTA

Write a free online workshop invitation email for a [niche] marketing agency. Topic: [workshop title]. Include: 3 learning bullet points, who it's for, date/time placeholder, and a clear RSVP CTA. Build excitement without overpromising. Under 250 words.

### #51 — Google Ads Search Copy
**Tags:** Google Ads · 3 headlines + 2 descriptions · Search intent

Write Google Search ad copy for a [niche] business. Deliver: 3 headlines (30 characters max each) targeting high-intent search keywords, and 2 descriptions (90 characters max each) that highlight a key benefit and a CTA. Focus on what someone searching "best [niche] near me" or "help with [problem]" would want to see. Include 2 suggested ad extensions (sitelinks or callouts).

### #52 — YouTube Pre-Roll Ad Script
**Tags:** YouTube Ads · 15-sec + 60-sec · Non-skippable + skippable

Write two YouTube pre-roll ad scripts for a GHL agency targeting [niche] business owners. Version A (15 seconds, non-skippable): ultra-fast hook, one pain point, one clear CTA. Version B (60 seconds, skippable): hook in first 5 seconds to stop the skip, then problem + solution + proof + CTA. Both should sound like a real person speaking, not a corporate voice-over.

### #53 — SMS Broadcast Offer (160 Characters)
**Tags:** SMS · 160 chars max · Cold list blast

Write a one-time SMS broadcast message to a cold or warm lead list offering a time-limited promotion. Must be under 160 characters. Include: first name personalization token, one specific offer or CTA, and a sense of urgency. Do not use spam-trigger words. Write 3 variations (different hooks) to A/B test.

### #54 — Affiliate / JV Partner Email Pitch
**Tags:** Email · Joint venture · List cross-promotion

Write an outreach email to a potential joint-venture partner — someone with an audience of [niche] business owners — proposing a cross-promotion. I will promote their [product/service] to my list, and they promote my [offer] to theirs. No money changes hands. Pitch the value for THEIR audience first. Professional but personable. Under 250 words.

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## Category 05 — 📊 Client Retention (Prompts #55–#66)

Keep clients happy and paying month after month. Reports, QBRs, upsells, VIP notes, and re-activation.

### #55 — Monthly Report Summary Email
**Tags:** Email · Metrics placeholders · Under 400 words

Write a monthly performance report email for a GHL agency. Include: month overview, key metrics (leads, calls booked, revenue — placeholders), what worked, what we're optimizing, and next month's focus. Professional but readable. Under 400 words.

### #56 — Monthly Client Check-In SMS
**Tags:** SMS · Under 160 chars · Personal feel

Write a casual monthly check-in SMS from an agency to a client. Feel personal, briefly reference results, ask how they feel about progress, invite a quick call if they want to chat. Under 160 characters.

### #57 — Handling an Unhappy Client — Email Response
**Tags:** Email · Solution-focused · Goodwill gesture

Write a response email to a client unhappy with their 30-day results. Acknowledge frustration, take responsibility where appropriate, explain adjustments being made, give a realistic revised timeline, and offer a goodwill gesture. Calm, confident, solution-focused.

### #58 — Upsell Email — Introduce a New Add-On Service
**Tags:** Email · Exclusive framing · Under 250 words

Write an email to an existing client introducing add-on service [service name]. Frame as exclusive to current clients. Explain the benefit in terms of THEIR results, not your features. Include social proof placeholder and soft CTA. Under 250 words.

### #59 — Contract Renewal Email — 60 Days Out
**Tags:** Email · Recap wins · Renewal incentive

Write a proactive retention email sent 60 days before a client's contract ends. Recap their wins, preview what's coming next quarter, and make staying feel like the obvious choice. Include a limited-time renewal incentive placeholder. Warm, confident tone.

### #60 — Case Study / Testimonial Request Email
**Tags:** Email · Easy ask · Under 200 words

Write an email asking a happy client for a testimonial or case study. Make it easy — offer to write it for them based on a short call or 3 quick questions. Explain how it benefits them too (free PR, exposure). Under 200 words.

### #61 — Graceful Offboarding Email
**Tags:** Email · Leave door open · No guilt-tripping

Write a graceful offboarding email for a client who's canceling. Thank them, offer a clean handoff, ask for honest feedback (link to a short form), leave the door open for future work, and wish them well. No guilt-tripping. Professional and warm.

### #62 — Quarterly Business Review (QBR) Agenda
**Tags:** Agenda · Formal review · Renewal + roadmap

Write a formal Quarterly Business Review (QBR) agenda for a GHL agency meeting with a key client. Sections: results vs. goals recap (15 min), campaign wins and learnings (10 min), Q3/Q4 roadmap + new opportunities (15 min), contract renewal / upsell discussion (10 min), open Q&A (10 min). Total: 60 minutes. Include placeholder metrics and talking points for each section.

### #63 — Client Satisfaction Survey Email
**Tags:** Email · NPS-style · Google Form CTA

Write an email inviting an existing client to complete a short satisfaction survey. Keep the ask light — "3-5 minutes max." Explain that their feedback directly shapes how we serve them. Include a placeholder Google Form link. Ask 3-5 core questions in the email itself: overall satisfaction (1-10), biggest win this quarter, one thing we could do better, likelihood to recommend, and one open comment. Under 200 words.

### #64 — "We Miss You" Re-Activation for Paused Clients
**Tags:** Email · Paused 60-90 days · Low-pressure return

Write a re-activation email to a client who paused services 60-90 days ago. Do NOT guilt-trip or pressure. Check in warmly, share something valuable that happened since they left (new feature, result, insight — placeholders), and offer a soft re-entry option (lower tier, one-off project, or a free catch-up call). Under 250 words.

### #65 — VIP Client Appreciation Gift Note
**Tags:** Note · Personal + warm · Upsell moment

Write a personal thank-you note + surprise gift/bonus announcement for a top-tier client. Reference their name, their business, and a specific win you've achieved together. Announce the gift/bonus (placeholder: e.g., a free add-on month, a custom report, a resource). End with a natural transition into a conversation about their next level goal — not a hard pitch. Should feel like a letter from a partner, not a vendor.

### #66 — Year-in-Review Email
**Tags:** Email · Annual recap · Wins + preview

Write an annual year-in-review email to send to all active clients at the end of the year. Structure: celebrate the year together (reference total leads, campaigns, or results — placeholders), 3 standout wins from this year, 1 honest challenge and how we grew from it, and a preview of what's coming next year. Warm, reflective, and forward-looking. Under 400 words.

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## Category 06 — 📱 Social Media Content (Prompts #67–#78)

Build authority and attract inbound leads. LinkedIn, Instagram, TikTok, Twitter threads, YouTube, and podcast scripts.

### #67 — LinkedIn Thought Leadership Post
**Tags:** LinkedIn · 150-250 words · Engagement question

Write a LinkedIn post from a GHL agency owner sharing a lesson from working with [niche] businesses. Format: hook line + 3-5 short insight paragraphs + engagement question at the end. Conversational, no corporate speak. 150-250 words.

### #68 — Instagram Caption Pack — 5 Captions
**Tags:** Instagram · 5 content types · With hashtags

Write 5 Instagram captions for a GHL marketing agency. Mix: 1) Behind-the-scenes, 2) Client result (placeholder numbers), 3) Educational tip, 4) Motivational/mindset, 5) Offer/CTA post. Each with 3-5 relevant hashtag suggestions.

### #69 — TikTok / Reels Script — 60 Seconds
**Tags:** TikTok · 3-sec hook · Comment CTA

Write a 60-second TikTok/Reels script: "3 things [niche] businesses do that kill their leads." Hook in first 3 seconds. Fast-paced, punchy sentences. End with a CTA to follow or comment a word.

### #70 — 30-Day Social Media Content Calendar
**Tags:** Calendar · 4 posts/week · Table format

Create a 30-day social media calendar for a GHL agency targeting [niche] businesses. 4 posts/week (Mon, Tue, Thu, Fri). Mix: 40% educational, 20% social proof, 20% personal/brand, 20% promotional. Table format: Day, Content Type, Topic, Platform.

### #71 — Instagram Story Poll / Quiz Sequence
**Tags:** Stories · 5 slides · Lead qualifying

Create a 5-slide Instagram Story sequence for a GHL agency using polls to engage followers and qualify leads. Each slide should move toward identifying a pain point and pointing to a solution. Include slide text and suggested poll options.

### #72 — Weekly Email Newsletter Template
**Tags:** Email · Under 400 words · Value-first

Write a weekly email newsletter for a GHL agency subscriber list. Sections: 1 quick insight/tip (150 words), 1 tool recommendation, 1 success story snippet (placeholder), and a PS with a soft CTA. Conversational, value-first. Under 400 words total.

### #73 — Personal Brand Bio — 3 Platforms
**Tags:** Twitter/X · Instagram · LinkedIn

Write 3 personal brand bio versions for a GHL agency owner: 1) Twitter/X (160 chars), 2) Instagram (150 words max), 3) LinkedIn headline + about section (300 words). Hook: [your name] helps [niche] businesses stop losing leads and start booking clients on autopilot.

### #74 — Twitter / X Thread
**Tags:** Twitter/X · 7 tweets · GHL client result story

Write a 7-tweet thread titled: "How I [achieved specific result] for a [niche] client using GHL." Tweet 1: Hook with the result. Tweet 2: The situation before (pain). Tweets 3-5: The 3 key things we did (with GHL). Tweet 6: The outcome + metrics (placeholders). Tweet 7: CTA — follow for more / DM for help. Each tweet max 280 characters. Punchy, conversational, no fluff.

### #75 — Facebook Group Value Post
**Tags:** Facebook Group · No direct pitch · Authority builder

Write a value post for a Facebook group relevant to [niche] business owners or agency owners. Goal: establish authority without directly pitching anything. Share a genuine insight, tip, or mistake to avoid. End with an open-ended question to drive comments. 150-300 words. Should read like a helpful group member, not an advertiser.

### #76 — Pinterest Pin Description Pack
**Tags:** Pinterest · 5 pin descriptions · Agency lead gen

Write 5 Pinterest pin descriptions for a GHL agency. Topics: 1) Lead generation tips for [niche], 2) GHL automation explainer, 3) "How to get more clients" for [niche], 4) Agency owner mindset/lifestyle, 5) Digital product or lead magnet promo. Each description: 100-200 characters, keyword-rich, includes a CTA and relevant hashtags.

### #77 — YouTube Video Script Outline
**Tags:** YouTube · 10-minute video · Educational GHL explainer

Write a detailed script outline for a 10-minute YouTube video titled "How GHL (GoHighLevel) Actually Works — The [Niche] Business Owner's Guide." Structure: Hook (60 sec) — why you should care, Section 1 (3 min) — what GHL is and what problem it solves, Section 2 (3 min) — 3 key features most [niche] businesses don't use but should, Section 3 (2 min) — real results example (placeholder), CTA (60 sec) — subscribe + free resource offer. Include talking point bullets for each section.

### #78 — Podcast Episode Intro Script
**Tags:** Podcast · 60-second intro · Agency owner host

Write a 60-second podcast episode intro script for an agency owner hosting their own podcast. Include: welcome line with episode number and show name, brief tease of today's topic and guest (placeholders), one-line value proposition for the listener, and a "let's get into it" transition. Energetic and confident. Should work as both a spoken intro and a teaser clip.

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## Category 07 — 💰 Sales & Closing Scripts (Prompts #79–#90)

Close more deals with confidence. Discovery calls, objection handlers, proposals, contracts, and post-signing welcome.

### #79 — Discovery Call Opening Script
**Tags:** Call script · First 5 minutes · Rapport + agenda

Write the first 5 minutes of a discovery call script for a GHL agency. Include: 1) Warm rapport opener (2 questions that feel human, not scripted), 2) Agenda-setting ("Here's what I'd like to cover today — sound good?"), 3) Permission frame ("I'll ask you some questions about your business — be as honest as you can, there's no wrong answer"). Goal: make the prospect feel at ease and in control while you steer the conversation.

### #80 — Pain Excavation Questions
**Tags:** Discovery · 10 questions · Budget + urgency

Write 10 deep discovery questions to uncover a prospect's real pain, budget, and urgency during a sales call. Questions should feel like a curious conversation, not an interrogation. Cover: current situation, what they've tried, why it hasn't worked, cost of the problem (emotional + financial), urgency/timeline, decision-making process, and budget. Include a brief note on what each question is designed to uncover.

### #81 — Objection Handler — "I Need to Talk to My Partner"
**Tags:** Objection · Calm + confident · Keep call moving

Write a calm and confident response to the objection "I need to talk to my partner/spouse/business partner first." Do NOT pressure or dismiss. Instead: validate the objection, ask a clarifying question to understand if partner is a real decision-maker or a stall, and offer a path forward (schedule a second call with the partner, or ask "Is there anything stopping you personally from moving forward?"). Include both a script and a brief coaching note.

### #82 — Objection Handler — "I'm Already Working With Someone"
**Tags:** Objection · No trash-talking · Differentiate

Write a confident, respectful response to "I'm already working with a marketing agency." Do NOT trash-talk the competitor. Instead: acknowledge their current relationship, ask one curious question ("What results are you seeing so far?"), plant a seed of comparison without making it a competition, and offer a "second opinion" or audit as a no-risk next step. Include script + coaching note.

### #83 — Objection Handler — "Let Me Do More Research"
**Tags:** Objection · Urgency without pressure · Keep them engaged

Write a response to "Let me do some more research first." This is often a politeness stall. Your goal: stay engaged without being pushy. Validate the desire to research, ask what specifically they want to research (narrows the objection), offer to send a resource that answers common questions, and suggest a follow-up call to compare notes. Include script + one sentence of honest coaching advice.

### #84 — Offer Presentation Script
**Tags:** Call script · Package walkthrough · Price + outcome

Write a 3-minute offer presentation script for a GHL agency selling a [package name] at $[price]/month. Structure: transition from discovery ("Based on what you told me..."), describe the transformation (not features — outcomes), walk through what's included in 3-5 bullet points, state the price confidently without apologizing, and pause for reaction. Do not hedge, over-explain, or fill silence with discounts.

### #85 — Close the Deal SMS
**Tags:** SMS · Post verbal yes · Lock in commitment

Write an SMS to send within 5 minutes of getting a verbal yes on a sales call. Goal: lock in the commitment before they go home, talk to their partner, or get cold feet. Include: congratulations (brief), next step they need to take (link to payment/contract — placeholder), a deadline ("link expires in 24 hours" or similar). Under 160 characters. Warm but clear.

### #86 — Proposal Email Template
**Tags:** Email · Formal proposal · Scope + price + timeline

Write a formal proposal email to send after a discovery call. Include: subject line options (3 variations), opening recap of their situation and goals, proposed solution summary (what's included — placeholders), investment (price), expected timeline and first 30-day milestones, next steps to get started, and an expiry date on the proposal. Professional, confident, and easy to skim. Under 500 words.

### #87 — Contract / Agreement Cover Email
**Tags:** Email · Contract delivery · Build excitement

Write the email that accompanies a contract or service agreement. Include: congratulations on their decision, brief overview of what they are signing, how to sign (DocuSign / link — placeholder), what happens immediately after they sign, and a note of genuine excitement about working together. Should make signing feel like the beginning of something great, not a legal obligation. Under 200 words.

### #88 — Post-Signing Welcome Sequence (3 Messages)
**Tags:** SMS + Email + Loom · 3-part · First 24 hours

Write a 3-message welcome sequence to send within 24 hours of a client signing a contract. Message 1 (SMS, send immediately): Short celebration text — welcome them, tell them what happens next in 1-2 sentences. Message 2 (Email, send within 1 hour): Full welcome email with onboarding next steps, what to expect in week 1, and who their main contact is. Message 3 (Loom script, send day 1): 2-minute personal Loom video script — agency owner face to camera, say hi, walk them through what you're building for them, build excitement and trust.

### #89 — Lost Deal Follow-Up
**Tags:** Email · 30 days later · Low-pressure re-open

Write a follow-up email to send 30 days after a prospect said no. No guilt. No "just checking in." Instead: share something of genuine value (an insight, a result, a new offer — placeholders), acknowledge that the timing may not have been right before, and invite them back to a conversation with zero pressure. Should feel like a thoughtful reconnection, not a desperation move. Under 200 words.

### #90 — Price Anchor Script
**Tags:** Call script · Price anchoring · High-to-low framing

Write a price anchoring script to use before revealing the actual price of your GHL agency package. Structure: introduce the high-end option first (what full custom work would cost — placeholder), then contrast with your offer and frame it as the smarter, faster path to the same result. Do not lie or use fake numbers. Use anchoring to make your real price feel like a relief, not a shock. Include 2-3 natural transition phrases you can practice.

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## Category 08 — 📧 Email Marketing (Prompts #91–#100)

Build a list that buys. Welcome sequences, story emails, launch funnels, curiosity gaps, and the CEO letter.

### #91 — Welcome Email Sequence for Newsletter
**Tags:** Email · 3-part welcome · New subscriber

Write a 3-email welcome sequence for new subscribers to a GHL agency's newsletter. Email 1 (immediate): Warm welcome, deliver the lead magnet, set expectations for what they'll receive, one quick win they can take now. Email 2 (Day 2): Share your story briefly — who you are, why you started the agency, what you believe about marketing. Email 3 (Day 4): Introduce your signature offer or free resource. Soft pitch — frame as a natural next step, not a sales email. All emails: conversational, under 300 words each, no corporate speak.

### #92 — Broadcast Email — Trending Industry News Hook
**Tags:** Email · News hook · Insight + CTA

Write a broadcast email using a current or recent marketing/industry trend as the hook. [Trend placeholder: e.g., AI ads, Google algorithm update, new SMS regulations]. Open with the news in 1-2 sentences, pivot to your take/insight (what this means for [niche] businesses), deliver 2-3 actionable takeaways, and close with a soft CTA (reply, read more, book a call). Under 350 words. Feel like a smart industry insider, not a content aggregator.

### #93 — Story Email — Personal Failure / Lesson
**Tags:** Email · Vulnerability-based · Soft pitch ending

Write a story email that opens with a personal failure or embarrassing mistake from running a GHL agency. (Placeholder: e.g., lost a client, launched a campaign that flopped, made a rookie mistake.) Tell the story in first person — what happened, how it felt, and what you learned. Transition naturally into how that lesson shapes how you help clients today. End with a soft pitch or CTA. Under 400 words. Be honest — people buy from people they trust.

### #94 — Listicle Email — 5 Things Niche Owners Wish They Knew
**Tags:** Email · Educational · Shareable

Write an educational listicle email titled "5 Things [Niche] Owners Wish They Knew Before Hiring a Marketing Agency." Each item should be a genuine insight — not filler. Brief explanation under each (2-4 sentences). Frame them as lessons from real client conversations (placeholder attribution). End with a CTA: forward to someone who needs this, or book a call to discuss their situation. Under 500 words. Should be so good they want to share it.

### #95 — The Curiosity Gap Email
**Tags:** Email · Open loop hook · Click-driving

Write an email that uses a curiosity gap to drive clicks or replies. Subject line: something like "I almost didn't share this..." or "This felt too good to keep to myself." Opening: establish a small mystery or intriguing discovery. Body: tease the insight without fully revealing it — give enough to be interesting, withhold enough to create desire. CTA: click the link / reply / book a call to get the full picture. Under 250 words. Include 3 subject line options and 2 CTA variations.

### #96 — Before / After Transformation Email
**Tags:** Email · Client story · Results + CTA

Write a before/after client transformation email for a GHL agency. Structure: Before — describe the client's situation when they came to you (pain, frustration, plateau — placeholders), The change — what you did together and why it worked (3-4 key actions), After — specific results achieved (metrics placeholders), Bridge — connect their story to the reader's situation ("If this sounds like you..."), CTA — discovery call link or reply to start a conversation. Under 400 words. Emotional storytelling + proof = trust.

### #97 — Seasonal / Holiday Email
**Tags:** Email · Holiday angle · Relevant CTA

Write a holiday or seasonal email for a GHL agency. [Holiday placeholder: e.g., New Year, Black Friday, Valentine's Day, Summer, Back to School]. Do NOT send a generic "Happy [Holiday]" email. Instead: find a creative angle that connects the holiday to a relevant business insight or offer for [niche] clients. Example: New Year = "Your leads don't care that it's January 1st — but here's what to reset." Include a CTA that feels timely. Under 300 words.

### #98 — Re-Permission Email (GDPR / List Clean)
**Tags:** Email · List hygiene · Re-engage cold subs

Write a re-permission email to send to subscribers who have not opened or clicked in 90+ days. Two goals: 1) legally re-confirm they want to stay on the list (GDPR/CAN-SPAM best practice), 2) reactivate them as leads by giving them a reason to click. Be honest and direct: "You haven't heard from me in a while — fair enough. If you want to stay on this list, click below." Include a clear yes/stay button CTA and a graceful unsubscribe option. Under 200 words. This email has the highest open rate of any in your list — make it count.

### #99 — Email Sequence for Course / Product Launch
**Tags:** Email · 5-email launch sequence · Teaser to last chance

Write a 5-email product launch sequence for a digital product, course, or GHL snapshot being sold by an agency. Email 1 (Teaser, 3 days before): Build curiosity — something is coming. Email 2 (Open Cart, Day 1): Announce the offer — what it is, who it's for, price. Email 3 (Value/Proof, Day 2): A mini case study or the #1 benefit in more depth. Email 4 (Urgency, Day 3): Countdown — closing soon, why now. Email 5 (Last Chance, final day): Deadline email — closes tonight, final decision. Each email under 300 words. Confident and honest — no fake scarcity.

### #100 — The "Letter from the CEO" Email
**Tags:** Email · Personal + direct · Deep trust builder

Write a "Letter from the CEO / Founder" style email from an agency owner to their entire list. Use this for major announcements, pivots, or moments when you need to rebuild or deepen trust. It should be raw, personal, and direct — not polished marketing copy. [Occasion placeholder: e.g., big change in the business, a mistake you made publicly, a new direction, a milestone you want to celebrate with them]. Structure: tell them what happened honestly, what it means for them, and where things go from here. No CTA required — the goal is trust. Under 500 words. This is the email they forward to their team.

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## Bonus: Make Every Prompt Work Harder

**Universal Persona Primer** — Add this before ANY prompt: "You are an expert GHL marketing strategist for [niche] businesses. Write in a conversational, direct tone — no corporate language, no filler, no AI-sounding phrases."

**Iteration Commands** — After any output, follow up with: "Make it 30% shorter" · "Add more urgency" · "Write 3 A/B variations" · "Sound more casual" · "Rewrite the subject line 5 ways" · "Add a P.S. line"

**Best AI Tools** — ChatGPT GPT-4o for copywriting · Claude Sonnet for SOPs and documents · Gemini 1.5 Pro for research

**Quick Start (15 Minutes)** — Run Prompt #1 → Prompt #17 → Prompt #31. Three working GHL assets — done.

**Sales Call Prep** — Run Prompt #79 + #80 + #84 before your next discovery call. Walk in with a complete framework.

> **The Swipe File Strategy:** Every time a prompt output performs — a DM gets a reply, an email gets opened, a hook stops the scroll — save it. Create a Google Doc called "Agency Swipe File." After 90 days you'll have a battle-tested library of proven copy you can remix and reuse forever.

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*Built by MelAI × HireAI | 2026 Edition*

*100 Prompts · 8 Categories · Infinite Uses*